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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 5	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q111-Q116):

NEW QUESTION # 111
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

A. Set the Engagement Studio program to repeat every 10 days.
B. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
C. Automatically remove prospects from the program when an email reply trigger is met.
D. Increase the wait time on the Email send action steps.

Answer: B

NEW QUESTION # 112
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A. By using a static list on the form ' s completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
B. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
C. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
D. By using a static list on the form ' s completion action, then start the program with a " Form Completed
" trigger so only prospects who completed the form will get the follow up actions.

Answer: B

NEW QUESTION # 113
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
B. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
C. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
D. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.

Answer: D

NEW QUESTION # 114
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A. Have each team member log in and reference the dashboard in the Analytics Studio app.
B. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
C. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
D. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

Answer: C,D

NEW QUESTION # 115
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

A. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
B. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
C. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
D. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.

Answer: C

NEW QUESTION # 116
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