Marketing-Cloud-Account-Engagement-Specialist問題無料 & Marketing-Cloud-Account-Engagement-Specialist模擬問題集

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Salesforce Marketing-Cloud-Account-Engagement-Specialist 認定試験の出題範囲：

トピック出題範囲
トピック 1
  • Eメールマーケティング：このセクションでは、Eメールマーケティングスペシャリストのスキルを評価し、標準的なEメールとテンプレートを区別する能力をテストします。アカウントエンゲージメントにおけるEメールの機能とユースケースに関するシナリオを網羅し、Eメールレポート指標を分析してパフォーマンスとエンゲージメントレベルを評価する方法を解説します。
トピック 2
  • エンゲージメントスタジオ：このセクションでは、マーケティングオートメーションスペシャリストのスキルを評価し、自動化されたマーケティングプログラムの構築と管理方法を網羅します。受験者は、エンゲージメントプログラムを構成する様々なコンポーネントを区別し、プログラムの更新プロセス（アセットの効果的な変更方法を含む）を理解する必要があります。
トピック 3
  • 管理：このセクションでは、Salesforce管理者のスキルを評価し、Account Engagementにおける基本的な管理タスクに焦点を当てます。項目の作成、編集、マッピング、そしてAccount EngagementとSalesforce間のデータフローの理解が含まれます。さらに、Account Engagementのごみ箱の機能と、削除されたレコードを効率的に管理する役割についても学習します。

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Salesforce Marketing Cloud Account Engagement Specialist 認定 Marketing-Cloud-Account-Engagement-Specialist 試験問題 (Q249-Q254):

質問 # 249
A designer wants to apply LenoxSoft's styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?
Choose 2 answers

正解：B、C

解説：
Explanation
A designer can control the CSS styling for two assets in Marketing Cloud Account Engagement: landing pages and forms. Landing pages are web pages that capture visitor information and generate leads. Forms are web forms that collect visitor information and convert them to prospects. Both landing pages and forms can be customized with CSS to match the branding and design of LenoxSoft. Form handlers and social posts are not assets that can be controlled by CSS in Marketing Cloud Account Engagement. Form handlers are connectors that allow Marketing Cloud Account Engagement to use external forms on your website. Social posts are messages that can be sent to your social media accounts from Marketing Cloud Account Engagement.
References Customize Landing Pages with CSS Customize Forms with CSS


質問 # 250
A Marketing Cloud Account Engagement administrator would like to provide access to their eBook once their form has been submitted.
Which the methods would accomplish this?
Choose 2 answers

正解：B、D

解説：
Two methods that would accomplish providing access to an eBook once a form has been submitted are using a form completion action to send an autoresponder email with the eBook, and re-directing the prospect to the eBook instead of showing the form's Thank You Content. A form completion action is a way of defining what happens after a prospect submits a form, such as sending an email, adding to a list, or adjusting a score. An autoresponder email is a type of email that is automatically sent to a prospect when they perform a specific action, such as submitting a form. A Thank You Content is a web page that is displayed after a prospect submits a form, such as a confirmation message or a link to a resource. Using a form completion action to initiate an auto-download of the eBook, or including a link to the eBook in the Below Form section of the form are not methods that would accomplish providing access to an eBook once a form has been submitted, as they either involve downloading the eBook before submitting the form, or displaying the link to the eBook before submitting the form4. Reference: 4: [Create a Form]


質問 # 251
Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?
Choose 3 answers

正解：B、C、E

解説：
Explanation
When working on a list email, the Marketing Manager has three options that are not available when working on an Account Engagement email template. They are:
* Ability to send the email immediately. This option allows the Marketing Manager to send the list email to the selected recipients as soon as the email is ready, without scheduling it for a later date or time. This
* option is useful for urgent or time-sensitive messages6
* Ability to schedule the email. This option allows the Marketing Manager to choose a specific date and time to send the list email to the selected recipients. This option is useful for planning ahead or aligning with the best time to reach the audience6
* Recipient and suppression lists. This option allows the Marketing Manager to select which lists of prospects will receive the list email, and which lists of prospects will be excluded from receiving the list email. This option is useful for targeting and segmenting the audience based on their attributes or behaviors6


質問 # 252
A user wants to increase a prospect's score an additional five points every time a specific form is completed.
The score increase should occur upon form submission.
What automation tool should be used to accomplish this?

正解：A

解説：
Explanation
The automation tool that should be used to increase a prospect's score an additional five points every time a specific form is completed is completion action. A completion action is an automated task that is triggered by a certain element in Marketing Cloud Account Engagement, such as a form, a form handler, a custom redirect, a page action, or a file download17. A completion action can perform various actions, such as adjusting score, adding to list, assigning to user, sending autoresponder email, and so on18. A completion action can be added to a form in the fourth step of the form builder tool, and it can be customized to execute only on prospects who meet specific criteria19. A completion action is not retroactive and will only apply to prospects who complete the chosen action moving forward


質問 # 253
A form uses an autoresponder email.
In Pardot, which report should a user review if they want to view the deliverability statistics for that email?

正解：A

解説：
To review the deliverability statistics for an autoresponder email sent in response to a form submission in Pardot, the appropriate report to consult is the Autoresponder report. This report provides specific metrics on the performance of autoresponder emails, including delivery rates, open rates, click-through rates, and any bounces. Unlike generic form reports or list email reports, the Autoresponder report focuses on the emails triggered automatically after a form is completed, providing detailed insights relevant to these specific interactions.


質問 # 254
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