Advanced-Cross-Channel Certification Exam Infor & Advanced-Cross-Channel Free Practice Exams

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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Mobile Studio13%- MobilePush and WhatsApp integration
- Mobile messaging configuration and best practices
- MobileConnect and GroupConnect features
Topic 2: Social Studio12%- Social customer service and engagement strategies
- Social Studio functionality and configuration
- Identity unification and data management
Topic 3: Journey Orchestration15%- Reporting and analytics for journeys
- Integration with Datorama and Google Analytics
- Journey design and best practices
Topic 4: Distributed Marketing2%- Distributed campaign features and sending options
- Centralized vs localized marketing management
Topic 5: Interaction Studio10%- Real-time personalization and interaction management
- Cross-channel experience optimization
Topic 6: Cross-Channel Strategy and Measurement15%- Channel selection and campaign planning
- Multi-touch attribution and KPIs
- Performance reporting and optimization
Topic 7: Ad Studio10%- Paid media integration with Marketing Cloud
- Ad Studio capabilities and campaign alignment
Topic 8: Einstein for Marketing Cloud23%- Differentiate Einstein features and use cases
- Implement and configure Einstein capabilities
  • 1. Einstein Engagement Scoring and Frequency
    • 2. Einstein Recommendations and Predictive Intelligence

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q32-Q37):

      NEW QUESTION # 32
      How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

      Answer: A,B


      NEW QUESTION # 33
      How dots social studio unify anonymous and known identities?

      Answer:

      Explanation:
      Deterministic matching


      NEW QUESTION # 34
      Where would you add a topic profile

      Answer: A

      Explanation:
      * Understanding Topic Profiles:
      * Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
      * Admin Settings as the Central Hub:
      * Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
      * Detailed Steps:
      * Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
      * Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
      * Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
      * Why Other Options Are Incorrect:
      * A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
      * C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
      * D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
      In Summary:
      Topic profiles, the foundation of social listening in Social Studio, are created and managed within B. Admin settings.


      NEW QUESTION # 35
      What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

      Answer: B,C


      NEW QUESTION # 36
      How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

      Answer:

      Explanation:
      STO predicts the best time to send a message for each contact through Journey Builder STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email STO can help send SMS messages at the time individuals are most likely to engage with the message A


      NEW QUESTION # 37
      ......

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