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| Topic | Details |
|---|
| Topic 1 | - Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
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| Topic 2 | - Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
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| Topic 3 | - Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
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| Topic 4 | - Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q65-Q70):
NEW QUESTION # 65
What is true about scoring? [Choose one answer]
- A. It is not possible to reset a prospect's score to 0.
- B. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
- C. Salesforce opportunities can influence a prospect's score.
- D. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
Answer: C
NEW QUESTION # 66
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?
- A. The %%content%% variable tag in the layout template code was missing.
- B. The same layout template on both the form and the landing page was not used.
- C. The form HTML embed code in the layout template code was not used.
- D. The landing page on a browser with the cookies cleared was not tested.
Answer: A
NEW QUESTION # 67
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?
- A. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
- B. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
- C. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
Answer: C
NEW QUESTION # 68
Select Assets that allow to Adjust prospects score
- A. Segmentation Rules
- B. Tables
- C. Automation Rules
- D. Engagement Programs
- E. PI Completion Actions
Answer: C,D,E
NEW QUESTION # 69
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
- A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days
- B. Create a completion action based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days.
- C. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days.
- D. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days.
Answer: A
NEW QUESTION # 70
......
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