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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs
Topic 2: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects
Topic 3: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content
Topic 5: Administration	11%	- Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Topic 6: Email Marketing	20%	- Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Describe how to manage email templates

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q218-Q223):

NEW QUESTION # 218
Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

A. Improve lead qualification efficiency by using automation rules for prospect assignment.
B. Increase gated content on the website to provide more scoring opportunities.
C. Increase their scoring threshold to give the Sales team the most qualified leads.
D. Improve prospect data by adding fields to existing forms and making them required.

Answer: A,B

NEW QUESTION # 219
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create a list using a segmentation rule, then use completion actions on a form for the actions
B. Create an automation rule with rules to segment the prospects and actions send the emails
C. Create a static list to segment the prospects, and then schedule email list sends with completion actions
D. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

Answer: D

NEW QUESTION # 220
LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

A. Create a custom user role in the European BU with access to the folder the program is in.
B. Instruct the user in the European BU to take a screenshot and email it to them to review.
C. Use the BU switcher in the North America BU to switch to Europe.
D. Log out of the North American BU and log into the European BU to review the program.

Answer: C

NEW QUESTION # 221
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

A. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
B. Create a special campaign to track pricing page views.
C. Create a Dynamic List based on page view to segment automatically
D. Create a form with a Completion Action to send a pricing sheet.

Answer: A

NEW QUESTION # 222
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
B. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
C. Set the intern up in the Default 'Marketing Intern' User Role
D. Set the intern up in the Default 'Marketing' User Role

Answer: A

NEW QUESTION # 223
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