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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Exam Duration:	105 minutes
Related Certifications:	Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Administrator Salesforce Certified Sales Cloud Consultant
Exam Price:	$200 USD
Passing Score:	68%
Real Exam Qty:	65
Exam Format:	Multiple Select, Multiple Choice
Certificate Validity Period:	No expiration ( certifications do not expire for this credential)
Available Languages:	English
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored exam (at a testing center or remote proctored)
Pre Condition:	It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 4	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 5	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 6	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q198-Q203):

NEW QUESTION # 198
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
B. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
C. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
D. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

Answer: C

NEW QUESTION # 199
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A. Marketing Cloud Account Engagement Score field
B. Einstein Lead Score
C. Einstein Behavior Score
D. Marketing Cloud Account Engagement Grade field

Answer: C

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm&type=5

NEW QUESTION # 200
What is true about custom redirects? [Choose two answers]

A. When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
B. When a visitor converts to a prospect completion actions on a custom redirect will trigger
C. Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
D. Custom redirects are great for linking to files or pages you do not host.

Answer: C,D

NEW QUESTION # 201
Can Email Preference Center demand for logging in

A. True
B. False

Answer: B

NEW QUESTION # 202
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
B. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
C. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
D. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

Answer: B

NEW QUESTION # 203
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