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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. Business Unit setup and hierarchy 3. User roles and permissions
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q26-Q31):

NEW QUESTION # 26
Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A. The ability to assign prospects based on specific criteria being met
B. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
C. The ability to use existing complex Salesforce lead routing processes
D. The ability to assign prospects via automation instead of manually

Answer: A

NEW QUESTION # 27
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
B. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
C. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
D. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

Answer: D

NEW QUESTION # 28
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A. Create an automation rule based on the Lead Status field value
B. Create a completion action based on the Lead Status field value.
C. Create a segmentation rule based on the Lead Status field value
D. Create a dynamic list based on the Lead Status field value

Answer: D

NEW QUESTION # 29
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A. Einstein Lead Score
B. Einstein Behavior Score
C. Marketing Cloud Account Engagement Score field
D. Marketing Cloud Account Engagement Grade field

Answer: B

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm&type=5

NEW QUESTION # 30
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
B. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
C. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
D. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.

Answer: A

NEW QUESTION # 31
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