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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

SectionObjectives
Topic 1: Email Marketing and Engagement- Email creation and delivery
  • 1. Email templates and dynamic content usage
    • 2. Deliverability and sender reputation management
      Topic 2: Automation and Campaigns- Automation tools
      • 1. Engagement Studio programs
        • 2. Automation rules and completion actions
          Topic 3: Lead Management- Prospect lifecycle and grading/segmentation
          • 1. Lead qualification and scoring model configuration
            • 2. Sync behavior with Salesforce CRM
              Topic 4: Account Engagement Fundamentals- Platform architecture and key concepts
              • 1. Business units and org structure
                • 2. Account Engagement (Pardot) objects and data model
                  Topic 5: Reporting and Administration- Analytics and system configuration
                  • 1. Campaign reporting and ROI tracking
                    • 2. User roles, permissions, and setup configuration

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                      Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q186-Q191):

                      NEW QUESTION # 186
                      LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
                      What could have prevented this prospect from receiving the list email?

                      Answer: C


                      NEW QUESTION # 187
                      Select all available User Email Preferences

                      Answer: B,D,E,G,H,I,J,K


                      NEW QUESTION # 188
                      Which are true about Salesforce Engage

                      Answer: A,B,C,D,E


                      NEW QUESTION # 189
                      "How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

                      Answer: D


                      NEW QUESTION # 190
                      Select available Social Media Connectors

                      Answer: A,E


                      NEW QUESTION # 191
                      ......

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