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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Aligning Cross-Channel Marketing with Business Objectives		- Stakeholder management - Goal setting - Change management
Distributed Marketing
Leveraging Customer Data and Analytics for Personalization		- Data management - Segmentation - Predictive modeling
Einstein for Marketing Cloud	22.5%
Journey Orchestration
Cross-Channel Marketing Strategies and Tactics		- Multi-touch attribution - Channel selection - Campaign planning
Social Studio
Integrating and Optimizing Marketing Campaigns Across Channels		- API integrations - Data synchronization - Campaign automation
Triggers
Mobile (SMS/Push)
Interaction Studio
Measuring and Reporting on Cross-Channel Marketing Performance		- Data visualization - KPI selection - Dashboarding
Ad Studio

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q50-Q55):

NEW QUESTION # 50
What two Journey types enable an administrator to efficiently create and track opens and clicks?

A. Single Send
B. Transactional Send
C. Language Send
D. Region Send
E. Country Send

Answer: A,B

NEW QUESTION # 51
What is the difference between an in-app message and an inbox message?

A. An inbox message only works on iOS, but in-app messages work on both iOS and Android
B. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
C. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
D. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.

Answer: C

NEW QUESTION # 52
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

A. out of cellular network coverage
B. SMS sent to landline number
C. Low battery
D. switched off
E. mobile is in another call

Answer: A,B,D

NEW QUESTION # 53
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

A. 0
B. 1
C. 2
D. No limit

Answer: D

NEW QUESTION # 54
What is true about SMS keywords other than HELP and STOP?

A. keywords in parent business unit can be shared to any child business units
B. keywords in parent or child business unit are available only in that business unit
C. keywords in parent business unit are automatically available to all child business units
D. keywords in child business unit can be shared between other child business units

Answer: B

NEW QUESTION # 55
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