Marketing-Cloud-Account-Engagement-Consultant Exam Sims - Marketing-Cloud-Account-Engagement-Consultant Latest Exam Price

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Discovery and Scoping	15%	- Identify key stakeholders and decision-makers - Define project scope and success metrics - Understand business objectives and requirements - Assess current marketing technology stack - Conduct gap analysis
Topic 2: Data Management	18%	- Configure custom fields and objects - Manage data imports and exports - Set up duplicate management and data quality rules - Implement data segmentation strategies - Configure CRM sync and field mappings - Design and implement data schemas
Topic 3: Account Engagement Setup	15%	- Set up tracking and analytics configurations - Configure IP warming and deliverability settings - Set up user roles and permissions - Configure Business Units and security settings - Implement folder structure and naming conventions
Topic 4: Email Marketing	18%	- Optimize email deliverability - Create and manage subscriber lists - Implement preference centers and unsubscribe management - Implement dynamic content and personalization - Design responsive email templates - Configure email authentication (DKIM, SPF, DMARC)
Topic 5: Automation and Campaigns	17%	- Monitor and optimize automation performance - Configure CRM campaigns and campaign influences - Build automation rules and engagement programs - Implement multi-channel journey orchestration - Create completion actions and decision points
Topic 6: Lead Generation and Nurturing	17%	- Configure progressive profiling - Build nurture programs and drip campaigns - Implement lead capture and scoring models - Create grading rules and segmentation - Design and configure landing pages and forms

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q42-Q47):

NEW QUESTION # 42
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

A. "List emails" template
B. "Engage" template
C. "Autoresponder emails" template
D. "One to one emails" template

Answer: B

NEW QUESTION # 43
What factors are involved in determining email deliverability?

A. Domain Keys
B. Whitelist
C. Sender ID
D. Sender Policy Framework (SPF)
E. CAN-SPAM

Answer: A,D,E

NEW QUESTION # 44
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

A. Send the prospects an email to see if their email addresses are valid.
B. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
C. Ensure the Do Not Email field on the prospects is selected.
D. Add the prospects to a "Bounced Prospects" list for suppression.

Answer: C

NEW QUESTION # 45
LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

A. Start a company blog and promote a few high-quality pieces of content.
B. Post content from other websites on your own site.
C. Focus on creating as much content as possible.
D. Hire an agency to create content.

Answer: A

NEW QUESTION # 46
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
B. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
C. Have each team member log in and reference the dashboard in the Analytics Studio app.
D. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.

Answer: A,B

NEW QUESTION # 47
......

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