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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies
Topic 2: Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics
Topic 3: Evaluation	17%	- Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity
Topic 4: Account Configuration	16%	- Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance
Topic 5: Email Marketing	10%	- Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance
Topic 6: Automating Business Processes	17%	- Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows
Topic 7: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 8: Personalizing the Prospect Experience	8%	- Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q115-Q120):

NEW QUESTION # 115
A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
B. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
C. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
D. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

Answer: A

NEW QUESTION # 116
How often does Marketing Cloud Account Engagement check for changes in Salesforce

A. 5 minutes
B. 10 minutes
C. 2 minutes
D. 1 hour

Answer: C

NEW QUESTION # 117
What are available Data Formats in Marketing Cloud Account Engagement Form Fields

A. Email
B. Password
C. Phone
D. Email not from ISPs and free email providers
E. Text
F. Date
G. Email with valid mail server
H. Number

Answer: A,D,E,G,H

NEW QUESTION # 118
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

A. Increase the wait time on the Email send action steps.
B. Set the Engagement Studio program to repeat every 10 days.
C. Automatically remove prospects from the program when an email reply trigger is met.
D. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.

Answer: D

NEW QUESTION # 119
Is it possible to split Dynamic List to other Dynamic Lists?

A. True
B. False

Answer: B

NEW QUESTION # 120
......

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