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| Section | Weight | Objectives |
|---|
| Topic 1: Data Management | 25% | - Profile lists and data model - Filter Designer and audience segmentation - Data imports, exports, and Connect integration
|
| Topic 2: Campaign Management | 25% | - Message design and Responsys Personalization Language (RPL) - Creating and managing campaigns - Preference centers and forms
|
| Topic 3: Account Administration and Setup | 20% | - Account configuration and initial setup - Domain and deliverability setup - Security and access management
|
| Topic 4: Reporting and Integrations | 10% | - Troubleshooting common issues - Standard and custom reports - API and third-party integrations
|
| Topic 5: Program Automation | 20% | - Multi-wave and triggered messaging - Program testing and deployment - Program Canvas workflow design
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q18-Q23):
NEW QUESTION # 18
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- B. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- C. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- D. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- E. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
Answer: D
NEW QUESTION # 19
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
- A. Navigate to the Workbook and click the EMD button.
- B. Navigate to the Workbook and click the Validate button.
- C. Navigate to the Version Test screen and click the Workbook button.
- D. Navigate to the Workbook and click the Version Test button.
Answer: D
NEW QUESTION # 20
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?
- A. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
- B. You should have created a corresponding filter for each rule set to be used to identify the segment group.
- C. You don't have the segment group feature enabled in the Account Administration settings.
- D. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
Answer: A
NEW QUESTION # 21
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test dat a. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?
- A. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
- B. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
- C. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
- D. You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.
Answer: D
NEW QUESTION # 22
You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?
- A. /assign/
- B. <# assign>
- C. ! assign
- D. ?assign?
Answer: B
NEW QUESTION # 23
......
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