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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. Business Unit setup and hierarchy 3. User roles and permissions
Topic 2: Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Topic 3: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Topic 4: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Topic 5: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 6: Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q214-Q219):

NEW QUESTION # 214
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
B. Create the form in the first BU, then export the form and import it into each of the other two BUs.
C. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
D. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

Answer: B

NEW QUESTION # 215
How many Engagement Programs can run at one time

A. Always 100
B. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
C. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
D. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100

Answer: B

NEW QUESTION # 216
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
B. Create a list using a segmentation rule, then use completion actions on a form for the actions
C. Create an automation rule with rules to segment the prospects and actions send the emails
D. Create a static list to segment the prospects, and then schedule email list sends with completion actions

Answer: A

NEW QUESTION # 217
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

A. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
B. The user who performed the import is not the assigned user listed on the remaining prospects.
C. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
D. The Country field has validation enabled and the updated field values did not match existing values.

Answer: B,C

NEW QUESTION # 218
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A. ReCAPTCHA
B. "Not you?" Link
C. Progressive Profiling
D. Kiosk/Data Entry Mode

Answer: D

NEW QUESTION # 219
......

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