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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Measuring and Reporting on Cross-Channel Marketing Performance		- Data visualization - Dashboarding - KPI selection
Topic 2: Mobile (SMS/Push)
Topic 3: Social Studio
Topic 4: Einstein for Marketing Cloud	22.5%
Topic 5: Cross-Channel Marketing Strategies and Tactics		- Campaign planning - Channel selection - Multi-touch attribution
Topic 6: Triggers
Topic 7: Distributed Marketing
Topic 8: Journey Orchestration
Topic 9: Ad Studio
Topic 10: Integrating and Optimizing Marketing Campaigns Across Channels		- API integrations - Campaign automation - Data synchronization
Topic 11: Aligning Cross-Channel Marketing with Business Objectives		- Stakeholder management - Goal setting - Change management
Topic 12: Leveraging Customer Data and Analytics for Personalization		- Data management - Segmentation - Predictive modeling
Topic 13: Interaction Studio

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q64-Q69):

NEW QUESTION # 64
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A. Onlythe business unit(s) immediately below the top level account will have access
B. Onlythe top level business unit will have access and permissions need be set here for sharing
C. All business units will haveaccess
D. Onlythe business unit where it was created will have access

Answer: B

NEW QUESTION # 65
how many activities recommended in a journey canvas.(150-200)

A. 0
B. 1
C. 2
D. 3

Answer: C

NEW QUESTION # 66
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

A. Content
B. Banner
C. Brower
D. Operating System
E. Product

Answer: A,B,E

NEW QUESTION # 67
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
B. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
C. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
D. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.

Answer: A,C

NEW QUESTION # 68
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?

A. The total number of times a mobile device can receive this message once every 72 hours
B. The total number of times a mobile device can receive this message once every 24 hours
C. The total number of times a mobile device can receive this message once every week
D. The total number of times a mobile device can receive this message during the active period

Answer: D

NEW QUESTION # 69
......

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