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| Section | Objectives |
|---|
| Subscriber and Data Management | |
| Email Message Design | |
| Tracking and Reporting | |
| Email Marketing Best Practices | |
| Setup and Administration | |
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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q146-Q151):
NEW QUESTION # 146
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the import process.
In which two ways should the data extension and import be configured? (Choose two.)
- A. Ensure the data extension has a Primary Key.
- B. Select the update type "Overwrite".
- C. Select the update type "Add and Update".
- D. Select the update type "Add Only".
Answer: A,D
NEW QUESTION # 147
Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content.
NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?
- A. Leverage Enhanced Dynamic Content.
- B. Leverage templates with AMP script.
- C. Leverage Multilingual Content Blocks.
Answer: C
Explanation:
Leveraging Multilingual Content Blocks is the best option for NTO to create and send localized content at scale. Multilingual Content Blocks allow you to create a single content block that can display different versions of text based on the subscriber's preferred language. You can use a spreadsheet or a data extension to store the translations and then map them to the content block. This way, you can avoid creating multiple templates or emails for each language. Leveraging templates with AMPscript or Enhanced Dynamic Content would require more coding and development skills.
NEW QUESTION # 148
A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailer take to ensure deliverability is not impacted?
- A. Send to subscribers, asking for them to confirm opt-in.
- B. Create a new, friendly From Name for the updated program.
- C. Purge inactive subscribers to avoid high bounce rates.
Answer: A
Explanation:
Explanation
The action that the retailer should take to ensure deliverability is not impacted is to send to subscribers, asking for them to confirm opt-in1. Confirming opt-in is a best practice that helps the retailer maintain a clean and engaged email list, which can improve their email reputation and deliverability2. By asking subscribers to confirm their interest in receiving the loyalty series, the retailer can avoid sending unwanted or irrelevant emails that may result in spam complaints, unsubscribes, or low open rates. Confirming opt-in also helps the retailer comply with the CAN-SPAM Act and other privacy regulations that require consent from email recipients3.
Creating a new, friendly From Name for the updated program is not the correct answer, as it does not help with ensuring deliverability. While having a clear and recognizable From Name is important for branding and trust, it does not affect the deliverability of the email itself4. Moreover, changing the From Name too frequently or drastically may confuse or alienate subscribers who are used to seeing a consistent sender identity.
Purging inactive subscribers to avoid high bounce rates is also not the correct answer, as it does not help with ensuring deliverability. While removing invalid or non-existent email addresses from the list can reduce bounce rates, it does not address the issue of subscriber engagement or consent. Purging inactive subscribers may also result in losing potential customers who may still be interested in the retailer's products or services, but have not opened or clicked on their emails recently. A better approach is to segment and target inactive subscribers with re-engagement campaigns that offer incentives or value propositions to renew their interest. References := 1: Email Deliverability Best Practices for Email Studio - Salesforce 2: Email Deliverability in Salesforce: Ensuring Successful Email Campaigns 3: CAN-SPAM Compliance System Guide
- Salesforce 4: Marketing Cloud Deliverability Options - Salesforce : How You Can Keep Email Subscribers Engaged | Salesforce : Build and Analyze Customer Journeys using Marketing Cloud ... - Salesforce
NEW QUESTION # 149
Which one in NOT an offline tactic for capture email addresses?
- A. Request email during checkout
- B. Surveys at the counter
- C. Inbound Sales calls
- D. Acquiring email for loyalty programs in store
- E. Acquisition associated with a receipt or ticket delivery
Answer: B
NEW QUESTION # 150
The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote this campaign in other emails in a single-column content are
a. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?
- A. Create a Free Form content block.
- B. Create an HTML content block.
- C. Create a Text content block.
- D. Create an Image content block.
Answer: A
NEW QUESTION # 151
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