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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Marketing Automation26%- Build solutions in Journey Builder
- Build solutions in Automation Studio
- Recommend automation solutions
Insights and Analytics14%- Leverage analytics and Einstein features
- Analyze campaign performance
- Create and configure reports
Email Marketing Best Practices10%- Subscriber acquisition and retention
- Evaluate deliverability factors
- Design effective emails and programs
Content Creation and Delivery24%- Create and customize email content
- Manage and organize campaign content
- Configure send settings
- Select appropriate tools for sending
Subscriber and Data Management26%- Configure segmentation tools
- Design and configure Data Extensions
- Import and manage subscriber data
- Troubleshoot send and data issues

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q142-Q147):

NEW QUESTION # 142
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Shared Data Extensions and Data Sharing


NEW QUESTION # 143
Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Publication Lists and Subscription Centers


NEW QUESTION # 144
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

Answer: C

Explanation:
To automatically refresh a filtered data extension on a scheduled basis, a marketer should use a Filter Activity in Automation Studio. This activity allows you to apply a filter to a source data extension andsave the filtered results to a target data extension. By scheduling this activity within an automation, you can ensure that the filtered data extension is refreshed automatically at the desired frequency, such as daily before sending an email.
Reference:Salesforce Marketing Cloud Documentation on Automation Studio and Filter Activities


NEW QUESTION # 145
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

Answer: C

Explanation:
Reference:Salesforce Documentation - Path Optimizer


NEW QUESTION # 146
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

Answer: A

Explanation:
In Salesforce Marketing Cloud, once an email is approved using Content Builder Approvals, any subsequent changes require the approval to be withdrawn first. This ensures that any modifications are tracked andre- approved if necessary. By withdrawing the email approval, you can make the necessary changes and then resubmit the email for approval. Reference:Salesforce Marketing Cloud Documentation on Content Builder Approvals.


NEW QUESTION # 147
......

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