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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 5	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 6	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 7	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q115-Q120):

NEW QUESTION # 115
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A. Each business unit can only have one associated B2B Marketing Analytics app.
B. The app will create unique datasets for each business unit.
C. Each dashboard will have an option to filter by business unit.
D. There is an option to create a unique app for each business unit or one joined app for all business units.

Answer: A

NEW QUESTION # 116
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.

Answer: A

NEW QUESTION # 117
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A. Identify the message as an ad
B. Don't use false or misleading header information
C. Honor opt-out requests promptly
D. Don't use deceptive subject lines
E. Monitor what others are doing on your behalf
F. Tell recipients how to opt out of receiving future email from you
G. Tell recipients where you're located

Answer: A,B,C,D,E,F,G

NEW QUESTION # 118
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

A. Completion action
B. Automation rule
C. Segmentation rule
D. Dynamic list

Answer: D

NEW QUESTION # 119
Can Marketing both Import and Export Prospects?

A. True
B. False

Answer: A

NEW QUESTION # 120
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