MCAE-Con-201 Certification Sample Questions - MCAE-Con-201 Valid Exam Cost

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Lead Management14%- Design lead generation strategies
- Implement scoring and grading models
- Configure lead routing and handoff processes
Topic 2: Personalizing the Prospect Experience8%- Implement consent and preference management
- Recommend engagement enhancements
- Design personalized interactions
Topic 3: Sales Emails and Alerts6%- Configure Sales Emails and Alerts features
- Maximize sales and marketing alignment
Topic 4: Email Marketing10%- Ensure deliverability and compliance
- Optimize email content and performance
- Apply email marketing standards and best practices
Topic 5: Reporting, Metrics, and Analytics12%- Interpret results and recommend improvements
- Configure and customize reports and dashboards
- Define relevant KPIs and metrics
Topic 6: Automating Business Processes17%- Build lead nurturing and campaign workflows
- Select appropriate automation tools
- Design engagement programs and sequences
Topic 7: Account Configuration16%- Technical setup and architecture planning
- Usage governance and permission strategies
- Data migration and integrity maintenance
Topic 8: Evaluation17%- Analyze business requirements and recommend solutions
- Design strategies to identify customer needs
- Assess existing infrastructure and marketing maturity

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q89-Q94):

NEW QUESTION # 89
LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

Answer: A


NEW QUESTION # 90
"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

Answer: B


NEW QUESTION # 91
Administrators can reset passwords for users

Answer: B


NEW QUESTION # 92
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?

Answer: C


NEW QUESTION # 93
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

Answer: D


NEW QUESTION # 94
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