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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Journey Orchestration	25%	- Activities and decision splits - Comparison between Datorama and Google Analytics - Journey design and best practices - Reporting and performance analysis - Entry sources and audience evaluation
Mobile (SMS/Push)	13%	- MobilePush tools and functionalities - Mobile Studio configuration and usage - MobileConnect features and capabilities - GroupConnect and WhatsApp integration
Einstein for Marketing Cloud	23%	- Einstein Engagement Frequency - Einstein Copy Insights - Einstein Engagement Scoring - AI-powered personalization and prediction - Send Time Optimization
Social Studio	10%	- Social analytics and reporting - Content management and moderation - Social media publishing and engagement
Ad Studio	12%	- Campaign management and optimization - Integration with advertising platforms - Audience targeting and segmentation
Triggers	7%	- SOAP and REST API triggers - Event-driven automation - Data extension and trigger management
Interaction Studio	8%	- Personalization and decisioning capabilities - Real-time interaction management - Integration with other Marketing Cloud modules

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q39-Q44):

NEW QUESTION # 39
Which three features are supported in MC Advertising Studio?

A. Facebook advanced match
B. Myspace user matching
C. Tiktok user matching
D. Linkedin user matching
E. LinkedIn company matching

Answer: A,D,E

NEW QUESTION # 40
How does the Wait by Duration activity in Journey Builder work?

A. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
B. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
C. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
D. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation

Answer: C

NEW QUESTION # 41
What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

A. Orchestration
B. Data Aggregation
C. Data Storage
D. Next Best Action

Answer: A,B

NEW QUESTION # 42
How dots social studio unify anonymous and known identities?

Answer:

Explanation:
Deterministic matching

NEW QUESTION # 43
28, Whit are the functionalities of ad studio. Select multiple.

A. tiktok user match.Ez
B. Iinkedin Company match.
C. myspace user match.
D. linkedin user match.
E. facebook advanced match.

Answer: B,D,E

NEW QUESTION # 44
......

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