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| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Real-Time CDP Business Practitioner Professional |
| Exam Number: | AD0-E605 |
| Related Certifications: | Adobe Real-Time CDP Administrator Professional |
| Real Exam Qty: | 50 |
| Exam Format: | Multiple choice, Multiple select |
| Exam Price: | $250 USD |
| Available Languages: | English |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 90 minutes |
| Passing Score: | 28/50 (56%) |
| Sample Questions: | Adobe AD0-E605 Sample Questions |
| Exam Way: | Online proctored exam |
| Pre Condition: | Recommended: 1-2 years hands-on experience with Adobe Real-Time CDP; completion of Adobe Real-Time CDP Business Practitioner Learning path |
| Official Syllabus URL: | https://solutionpartners.adobe.com/s-certified/exam.html |
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NEW QUESTION # 14
A data engineer is looking to ingest real-time streaming data into Adobe Experience Platform, sourced from a third-party API. What would be an appropriate strategy to effectively ingest this data?
Answer: C
Explanation:
For real-time data ingestion from a third-party API (non-website/app), the standard best practice in Adobe Experience Platform is to establish aStreaming Connection. This creates a uniqueStreaming Endpoint (URL)that allows the third-party system to push data directly into AEP using POST requests. As soon as the data is received at this endpoint, it is validated against the XDM schema and made available to theReal-Time Customer Profilein seconds.
Option A is incorrect because database connectors are batch-based, not real-time. Option B is incorrect because the Edge Network is primarily for client-side collection (Web/Mobile SDK), not for server-to-server API ingestion. Option D is a distractor; while the process uses HTTP, the formal strategy is defined as a Streaming Connectionwithin the Source catalog. Using a standard Streaming Connection is the most effective strategy because it provides built-in monitoring, error handling, and high-throughput capabilities designed specifically for high-velocity behavioral data that needs to be reflected in the profile immediately for real-time personalization.
NEW QUESTION # 15
A marketing firm wants to create an audience for their new campaign focusing on repeat customers. What should they use in Adobe Real-Time CDP to build this audience segment considering recency and frequency of the customer visits?
Answer: D
Explanation:
To target "repeat customers" based on specific behavioral metrics likerecency and frequency, the most effective and native approach within Adobe Real-Time CDP is to use theSegment Builderto create arule- based Audience.
Adobe's Segment Builder provides built-in aggregation functions that allow marketers to define these parameters precisely. Forfrequency, the marketer can drag an "ExperienceEvent" (such as a website visit or purchase) into the canvas and set a condition such as "At least 3 times." Forrecency, they can apply a time filter to that same event, such as "in the last 30 days." Combining these results in a dynamic audience that automatically updates as users meet the criteria.
Option A and D are incorrect because they rely on external silos; while AEP can ingest data from Analytics and Target, the goal of the CDP is to build these audiences centrally on theunified profilerather than just
"composing" from a single source. Option C is insufficient because CRM data often lacks the real-time "visit" granularity (clickstream) needed to calculate recency/frequency accurately. By using a rule-based approach within the platform, the marketing firm can leverage the full power of theReal-Time Customer Profile, combining online and offline signals to identify the most active repeat customers across all touchpoints.
NEW QUESTION # 16
A data engineer is working on a schema that has not been enabled for profile and contains an out-of-the-box field group.
In addition to adding a relationship and marking as identity, what is a valid change that can be made to the out-of-the-box field group?
Answer: C
NEW QUESTION # 17
Which process is crucial for creating a unified customer profile in Adobe Experience Platform?
Answer: D
Explanation:
Creating a unified customer profile in Adobe Experience Platform (AEP) depends fundamentally on the Identity Serviceand its ability to bridge disparate data fragments. The crucial process is the configuration of theIdentity Graph, which serves as a map of relationships between various identity namespaces (such as Email, CRM ID, and ECID) across different datasets. When data is ingested, the Identity Service looks for these identifiers; if two different records share a common identifier, the service links them together in the graph.
Without a properly configured Identity Graph, data remains siloed in its original datasets. For example, if a
"Purchase" event from an offline system contains a CRM ID and a "Web Visit" event contains an ECID, the platform cannot know they belong to the same person unless a third record (perhaps a login event) connects the CRM ID to the ECID. Option A is incorrect because a unified profile requires both attributes and behavioral events to be useful. Option C defeats the purpose of a CDP, which is designed to integratemultiple sources. Option D is a result of the system's function but not the specific underlying process required to achieve unification. Therefore, reconciling identifiers through the Identity Graph is the technical foundation for the "Single View of the Customer."
NEW QUESTION # 18
What are benefits of using the Identity Graph in Adobe RT-CDP? (Select two.)
Answer: A,D
NEW QUESTION # 19
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