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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Integration	20%	- Extension product selection and implementation - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting
Topic 2: Account Configuration	12%	- Mobile Studio configuration and troubleshooting - Account hierarchy design and management - Reply Mail Management setup and resolution - Sender Authentication Package implementation
Topic 3: Data Modeling and Management	21%	- Data object selection and relationship definition - Contact identity and data governance - Reporting, data views, and tracking extracts
Topic 4: Automation	20%	- Automation type and activity selection - Journey Builder flow design - Automation Studio workflow implementation
Topic 5: Messaging	11%	- Cross-channel messaging strategy - Deliverability and compliance management - Personalized content design and delivery
Topic 6: Discovery and Architecture	16%	- Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q58-Q63):

NEW QUESTION # 58
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?

A. Select 'Normalize Phone Number' in Journey settings.
B. Configure the phone field in Salesforce as US locale.
C. Format the phone field in Salesforce as +1[phonenumber].
D. Select 'US' as the sending country in SMS activity.

Answer: A

Explanation:
To resolve the issue of new contacts not receiving SMS messages due to missing country codes in the mobile number field, the best solution is to select 'Normalize Phone Number' in Journey settings.
Normalize Phone Number: In Journey Builder's SMS activity settings, enabling the "Normalize Phone Number" option automatically formats phone numbers to the E.164 standard (e.g., +1 for US numbers) by appending the appropriate country code based on a specified default country (in this case, the United States). This ensures that phone numbers missing a country code are correctly formatted for SMS delivery.
Why it works:
SMS providers require phone numbers in E.164 format (e.g., +12025550123 for a US number).
If the mobile number in the Salesforce Entry Data Extension lacks the country code (e.g.,
2025550123), the SMS will fail to send.
Normalizing phone numbers at the journey level corrects this issue without requiring manual updates to Salesforce records.

NEW QUESTION # 59
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A. Create new content for the paid search ads that direct to the home page.
B. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
C. Place additional navigation on the LenoxSoft home page.
D. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

Answer: A

NEW QUESTION # 60
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A. Create an automation rule to assign to a lead queue when the qualification criteria is met.
B. Create a completion action to assign to a lead queue when a high-value form is submitted.
C. Create an automation rule to assign to a group when the qualification criteria is met.
D. Create a completion action to assign to a group when the prospect reaches a score of 100.

Answer: C

NEW QUESTION # 61
Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect.
The sends have a status of failed. What should the consultant do to diagnose the issue?

A. Review Apex Jobs within Setup in Sales Cloud.
B. Ensure the System User is assigned the Standard User Profile.
C. Manually clear the OAuth token to refresh the connection.
D. Change the connection option to Scope by User.

Answer: A

Explanation:
Triggered Sends from Salesforce CRM are processed via Apex Jobs. When they fail, the first step in diagnosing the issue is to review the Apex Jobs in Salesforce Setup to check for errors such as authentication failures, invalid data, or configuration issues.

NEW QUESTION # 62
Which is true about Marketing Cloud Account Engagement Flile Hosting limits

A. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
B. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
C. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
D. No limits at all

Answer: B

NEW QUESTION # 63
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