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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Audience Management	- Data management and segmentation 1. Profile lists and extensions 2. Segmentation rules and filters 3. Data imports and integrations
Campaign Management	- Campaign creation and configuration 1. Email campaign setup 2. Scheduling and activation 3. Multichannel campaign orchestration
Responsys Platform Overview	- Core Architecture and Components 1. Responsys account structure 2. Navigation and setup basics 3. User roles and permissions
Message Design and Content	- Email and template design 1. Template creation and management 2. Content testing and validation 3. Dynamic content and personalization
Analytics and Reporting	- Campaign performance analysis 1. Email engagement metrics 2. A/B testing analysis 3. Reports and dashboards
Deliverability and Compliance	- Email deliverability management 1. Sender reputation management 2. Unsubscribe and preference handling 3. Spam compliance and regulations
Automation and Orchestration	- Marketing automation workflows 1. Event-based triggers 2. Journey optimization 3. Program Designer usage

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q67-Q72):

NEW QUESTION # 67
How can you share a copy of a campaign with key stakeholders at live launch time?

A. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
B. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
C. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
D. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
E. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.

Answer: D

NEW QUESTION # 68
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)

A. Recipient selects a Reply-to unsubscribe in a promotional email.
B. Recipient deletes a promotional email from the inbox.
C. Recipient registers a SPAM complaint for an email.
D. Recipient inbox is full, so the promotional email is rejected by the server.
E. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.

Answer: A,C,D

NEW QUESTION # 69
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
B. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D. The purchase transaction is attributed to both email campaigns.

Answer: C

NEW QUESTION # 70
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?

A. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
B. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
C. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
D. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
E. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.

Answer: D

NEW QUESTION # 71
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

A. Measure = Responders, Event Date = 3 days
B. Measure = Total Clicks, Interval = 3 days
C. Measure = Responders, Interval = 3 days
D. Measure = Single Clicks, Sent Date = 3 days
E. Measure = Unique Conversions, Event Date = 3 days

Answer: B

NEW QUESTION # 72
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