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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Policies | 15% | - Design and manage customer journeys - Build engagement strategies - Define engagement policies |
| Topic 2: AI and Arbitration | 8% | - AI-driven prioritization - Business levers for ranking - Action arbitration logic |
| Topic 3: Business Agility in 1:1 Engagement | 15% | - Change management - Operational workflows - Pega GenAI for content and operations |
| Topic 4: Contact Policy and Volume Constraints | 13% | - Control outbound exposure - Set volume limits - Prevent action overexposure |
| Topic 5: Decision Strategies | 15% | - Predictive analytics integration - Adaptive models - Design and test decision strategies |
| Topic 6: Channels | 10% | - Multi-channel delivery - Email and third-party integration - Real-time containers |
| Topic 7: Next-Best-Action Concepts | 12% | - Optimize customer value in contact center - Optimize Next-Best-Action strategy - One-to-one customer engagement - Define starting population - Customer engagement blueprint - Always-on outbound essentials |
| Topic 8: Actions and Treatments | 12% | - Manage customer actions - Define outbound actions - Present offers on web channels |
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NEW QUESTION # 58
As a Customer Service Representative, you present an offer to a customer who called to learn more about a new product. The customer rejects the offer. What is the next step that Pega Customer Decision Hub takes?
Answer: D
Explanation:
Pega Customer Decision Hub is a dynamic and adaptive system that constantly reevaluates the Next-Best-Action for each customer based on their interactions and feedback. If a customer rejects an offer, the system will update the customer profile and the offer performance, and then reapply the Next-Best-Action strategy to select and prioritize another offer that is more relevant and valuable for the customer. Verified Reference: [Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 59
U+ Bank, a retail bank, introduced a new mortgage refinance offer in the eastern region of the country. They want to advertise this offer on their website by using a banner, targeting the customers who live in that area.
What do you configure in Next-Best-Action Designer to implement this requirement?
Answer: D
NEW QUESTION # 60
U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hub. The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant, you are responsible for configuring the business requirements with the Next-Best-Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto-generated decision strategies, create new decision strategies, or edit existing strategies.
In the Answer Area, select the correct execution for each Task.
Answer:
Explanation:
NEW QUESTION # 61
U+ BankT a retail bank, uses Pega Customer Decision Hub to manage various business changes throughout their operations The bank's team members need to understand which change request type to use tor different business scenarios they encounter Select each change request type on the left, and drag it to the matching scenario descriptions on the right:
Answer:
Explanation:
Explanation:
NEW QUESTION # 62
U+ Bank has recently defined two contact policies:
1. Suppress a group of credit card offers for 30 days if any credit card offer is rejected three times in any channel in the past 15 days.
2. Suppress the Reward card offer, part of the credit card group, for 7 days if it is rejected twice in any channel in the last 7 days. Paul, an existing U+ Bank customer, no longer sees the Reward card offer. What is the reason that Paul cannot see the offer?
Answer: B
Explanation:
Paul cannot see the Reward card offer because he rejected other credit card offers twice on the web channel and once in contact center in the past 15 days. This triggers the first contact policy that suppresses a group of credit card offers for 30 days if any credit card offer is rejected three times in any channel in the past 15 days. The Reward card offer is part of the credit card group, so it is suppressed for Paul for 30 days. The second contact policy that suppresses the Reward card offer for 7 days if it is rejected twice in any channel in the last 7 days does not apply because Paul did not reject the Reward card offer twice in any channel in the last 7 days. Verified Reference: [Certified Pega Decisioning Consultant | Pega Academy], Suppression policies system Following is the description of the image that was sent with question no:5:
This is a screenshot of a table with four columns and two rows.
The table has a header row with white text on a blue background.
The header row reads "Constraint name", "Constraint mode", "Constraint value", and "Channel".
The second row has black text on a white background.
The second row reads "Standard card", "Return any action that does not exceed", "100", and "Daily".
The table has a gray border and a light blue background.
NEW QUESTION # 63
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