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| Section | Weight | Objectives |
|---|
| Topic 1: Data Management | 25% | - Profile lists and data model - Filter Designer and audience segmentation - Data imports, exports, and Connect integration
|
| Topic 2: Program Automation | 20% | - Multi-wave and triggered messaging - Program testing and deployment - Program Canvas workflow design
|
| Topic 3: Campaign Management | 25% | - Preference centers and forms - Creating and managing campaigns - Message design and Responsys Personalization Language (RPL)
|
| Topic 4: Account Administration and Setup | 20% | - Account configuration and initial setup - Domain and deliverability setup - Security and access management
|
| Topic 5: Reporting and Integrations | 10% | - API and third-party integrations - Troubleshooting common issues - Standard and custom reports
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q73-Q78):
NEW QUESTION # 73
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?
- A. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
- B. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
- C. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
- D. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
- E. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
Answer: A
NEW QUESTION # 74
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?
- A. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
- B. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
- C. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
- D. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
Answer: B
NEW QUESTION # 75
You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?
- A. Timer Event
- B. Conditional Branchlet
- C. Data Switch
- D. Entry Tracking Variable
- E. Stage Gate
Answer: D
NEW QUESTION # 76
Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?
- A. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
- B. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
- C. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
- D. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
Answer: A
NEW QUESTION # 77
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- B. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- C. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- D. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- E. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
Answer: B
NEW QUESTION # 78
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