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| Section | Weight | Objectives |
|---|
| Topic 1: Social Studio | 12% | - Social Studio functionality and configuration - Identity unification and data management - Social customer service and engagement strategies
|
| Topic 2: Cross-Channel Strategy and Measurement | 15% | - Channel selection and campaign planning - Performance reporting and optimization - Multi-touch attribution and KPIs
|
| Topic 3: Distributed Marketing | 2% | - Centralized vs localized marketing management - Distributed campaign features and sending options
|
| Topic 4: Journey Orchestration | 15% | - Integration with Datorama and Google Analytics - Reporting and analytics for journeys - Journey design and best practices
|
| Topic 5: Interaction Studio | 10% | - Cross-channel experience optimization - Real-time personalization and interaction management
|
| Topic 6: Ad Studio | 10% | - Ad Studio capabilities and campaign alignment - Paid media integration with Marketing Cloud
|
| Topic 7: Mobile Studio | 13% | - Mobile messaging configuration and best practices - MobilePush and WhatsApp integration - MobileConnect and GroupConnect features
|
| Topic 8: Einstein for Marketing Cloud | 23% | - Differentiate Einstein features and use cases - Implement and configure Einstein capabilities
- 1. Einstein Engagement Scoring and Frequency
- 2. Einstein Recommendations and Predictive Intelligence
|
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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q86-Q91):
NEW QUESTION # 86
Which keywords does MobileConnect automatically recognize as STOP keywords?
- A. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
- B. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
- C. LEAVE, GOAVVAV, END, UNSUB, NO
- D. STOP. FINISH, END, UNSUB, LEAVE
Answer: B
NEW QUESTION # 87
What is true about Einstein Engagement Scoring (EES)?
- A. EES requires Collect Code Tracking forweb conversion predictions
- B. EES can import historical purchase data to drive conversion predications
- C. EES takes into account custom unsubscribe handling
- D. EES analyzes all send data from Marketing Cloud
Answer: B
NEW QUESTION # 88
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)
- A. spelling and punctuation errors
- B. engagement data
- C. Frequently used phrases in subject line
- D. emotional tone of subject line
Answer: B,C,D
Explanation:
* Understanding Einstein Copy Insights:
* Purpose: Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
* Correct Statements:
* A. Frequently used phrases in subject line: Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
* C. Emotional tone of subject line: The model assesses the emotional tone of your subject lines (e.g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
* D. Engagement data: This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
* Incorrect Statement:
* B. Spelling and punctuation errors: While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insights doesn't specifically analyze or flag these errors. It focuses on the content and its impact on engagement.
In Summary:
Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance. A, C, and D are correct.
NEW QUESTION # 89
Which three features are supported in MC Advertising Studio?
- A. Facebook advanced match
- B. Myspace user matching
- C. LinkedIn company matching
- D. Tiktok user matching
- E. Linkedin user matching
Answer: A,C,E
NEW QUESTION # 90
Which three factors are analyzed for each subject line by Einstein Copy Insights?
- A. Frequently used phrases
- B. Phrases that spark engagement
- C. Spelling Errors
- D. Improper punctuation
- E. Emotional tone
Answer: A,B,E
NEW QUESTION # 91
......
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