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| Section | Weight | Objectives |
|---|---|---|
| Business Agility in 1:1 Engagement | 15% | - Pega GenAI for content and operations - Change management - Operational workflows |
| AI and Arbitration | 8% | - AI-driven prioritization - Action arbitration logic - Business levers for ranking |
| Decision Strategies | 15% | - Predictive analytics integration - Adaptive models - Design and test decision strategies |
| Contact Policy and Volume Constraints | 13% | - Control outbound exposure - Set volume limits - Prevent action overexposure |
| Actions and Treatments | 12% | - Present offers on web channels - Manage customer actions - Define outbound actions |
| Next-Best-Action Concepts | 12% | - Optimize Next-Best-Action strategy - Optimize customer value in contact center - One-to-one customer engagement - Customer engagement blueprint - Define starting population - Always-on outbound essentials |
| Channels | 10% | - Email and third-party integration - Real-time containers - Multi-channel delivery |
| Engagement Policies | 15% | - Build engagement strategies - Design and manage customer journeys - Define engagement policies |
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NEW QUESTION # 80
U+ Bank, a retail bank, is cross-selling on the web by showing various credit card offers to its customers.
The bank wants to introduce a new offer in the Business Operations Environment. Place the steps in the correct order of implementation.
Answer:
Explanation:
A screenshot of a computer AI-generated content may be incorrect.
NEW QUESTION # 81
Myco Bank, a retail bank, uses the Customer Engagement Blueprint to design personalized customer journeys. The bank wants to better understand its diverse customer base to create more targeted engagement strategies.
What key achievement does the Personas stage provide for Myco Bank when implementing with Customer Engagement Blueprint?
Answer: D
NEW QUESTION # 82
U+ Bank's marketing department wants to use the always-on outbound approach to send promotional emails about credit card offers to qualified customers. As a part of this promotion, the bank wants to identify the starting population by defining a few high-level criteria in a segment.
For each condition below, select which two conditions should be defined in Segment and which three conditions should be defined in Engagement policy as best practice.
Answer:
Explanation:
Explanation:
A screenshot of a survey AI-generated content may be incorrect.
NEW QUESTION # 83
You are a deaccessioning architect on a next-best-action project and are responsible for designing and implementing decision strategies. Select each component on the left and drag it to the correct requirement on the right.
Answer:
Explanation:
A close-up of a list of words AI-generated content may be incorrect.
NEW QUESTION # 84
U+ Bank wants to use Pega Customer Decision Hub to show the Reward Card offer on its website to the qualified customers. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning architect, you need to verify the configurations in the Channel tab of the Next-Best-Action Designer to enable the website to communicate with Pega Customer Decision Hub.
To achieve this requirement, which two tasks do you ensure are complete in the Channel tab of the Next-Best-Action Designer? (Choose Two)
Answer: A,B
Explanation:
To achieve this requirement, you need to ensure that two tasks are complete in the Channel tab of the Next-Best-Action Designer: enable a web channel and map the real-time container to a business structure level. A web channel is a type of channel that allows you to deliver actions and treatments to your customers through your website or web app. You need to enable a web channel and configure its settings, such as authentication, security, and response format. A real-time container is a configuration that defines how to deliver actions and treatments to a specific channel. You need to map the real-time container that contains the Reward Card offer to a business structure level, such as Top-level or Issue-level, so that it can be available for delivery through the web channel. Verified Reference: [Pega Academy - Decisioning Consultant - Configuring channels], [Pega Academy - Decisioning Consultant - Configuring real-time containers]
NEW QUESTION # 85
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