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Salesforce MC-202 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Content Creation and Delivery	24%	- Configure send settings - Manage and organize campaign content - Select appropriate tools for sending - Create and customize email content
Topic 2: Subscriber and Data Management	26%	- Design and configure Data Extensions - Troubleshoot send and data issues - Configure segmentation tools - Import and manage subscriber data
Topic 3: Insights and Analytics	14%	- Analyze campaign performance - Create and configure reports - Leverage analytics and Einstein features
Topic 4: Email Marketing Best Practices	10%	- Evaluate deliverability factors - Subscriber acquisition and retention - Design effective emails and programs
Topic 5: Marketing Automation	26%	- Build solutions in Journey Builder - Build solutions in Automation Studio - Recommend automation solutions

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q38-Q43):

NEW QUESTION # 38
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

A. A nightly automation with a filter activity
B. An approval process for sending
C. A verification step In the send automation

Answer: A

Explanation:
To ensure fresh data for the sends, setting up a nightly automation that includes a filter activity is recommended. This automation can refresh the data extension by applying the necessary filters to pull the mostup-to-date information from the primary data extension. This process ensures that each team has access to the latest subscriber data for their segmented sends. Reference:Salesforce Marketing Cloud Documentation on Automation Studio.

NEW QUESTION # 39
A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A. Make a copy in each business unit to allow local edits.
B. Select the View and Send permission option.
C. Select the EditGlobally permission option.

Answer: C

Explanation:
When a global template is moved to the shared folder and needs to be used across all business units whilemaintaining branding standards, selecting the "Edit Globally" permission option ensures that the template can be edited at the top level. This permission allows for updates to be made centrally, which are then propagated across all instances where the template is used, ensuring consistency and adherence to branding guidelines.
Reference:
Salesforce Marketing Cloud Documentation: Sharing Templates

NEW QUESTION # 40
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A. Add the subscriber to the auto-suppression list.
B. Delete the subscriber from All Subscribers
C. Use the complaint exclusion list on future sends.

Answer: A

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Auto-Suppression Lists

NEW QUESTION # 41
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?

A. Ingest API
B. Import Wizard
C. Import Activity

Answer: C

Explanation:
Import Activity in Salesforce Marketing Cloud allowsusers to automate the process of importing data from an external source like an Amazon S3 bucket into Data Extensions. The Import Activity can be set up in Automation Studio, where you can define the source, destination, and schedule for the data import. This method is verified in Salesforce Marketing Cloud documentation under Automation Studio and Import Activity setup.

NEW QUESTION # 42
Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?

A. Collect emails at offline activities, including in stores.
B. Send an email to NTO's entire customer database asking for referrals.
C. Send an SMS to NTO's entire customer database with a link to subscribe.

Answer: A

Explanation:
Collecting emails at offlineactivities, such as in-store events or other physical locations, is a best practice for increasing subscribers. It ensures that the emails collected are from individuals who are genuinely interested in the brand and are more likely to engage with email communications. This method also helps to maintain the quality and relevance of the email list.
References:Salesforce Marketing Cloud Documentation on Subscriber Acquisition Best Practices

NEW QUESTION # 43
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