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| Section | Weight | Objectives |
|---|
| Campaign Management | 25% | - Creating and managing campaigns - Message design and Responsys Personalization Language (RPL) - Preference centers and forms
|
| Program Automation | 20% | - Program testing and deployment - Multi-wave and triggered messaging - Program Canvas workflow design
|
| Data Management | 25% | - Filter Designer and audience segmentation - Data imports, exports, and Connect integration - Profile lists and data model
|
| Account Administration and Setup | 20% | - Domain and deliverability setup - Security and access management - Account configuration and initial setup
|
| Reporting and Integrations | 10% | - Troubleshooting common issues - API and third-party integrations - Standard and custom reports
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q73-Q78):
NEW QUESTION # 73
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. Recipients are forwarding your emails to everyone in their address books.
- B. Substantial (5%) increase in click-through rates on last week's promotional campaign.
- C. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
- D. Your open rates have dropped somewhat since last month.
- E. Hard bounce rates are 10% or higher.
Answer: C,E
NEW QUESTION # 74
You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?
- A. /assign/
- B. <# assign>
- C. ! assign
- D. ?assign?
Answer: B
NEW QUESTION # 75
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited file to import.
- B. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
- C. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- D. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
Answer: B
NEW QUESTION # 76
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- B. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- C. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- D. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- E. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
Answer: A
NEW QUESTION # 77
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
- B. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
- C. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
- D. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
- E. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
Answer: A,C,E
NEW QUESTION # 78
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