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| Section | Weight | Objectives |
|---|
| Topic 1: Lead Management | 24% | - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin
|
| Topic 2: Engagement Studio | 17% | - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs
|
| Topic 3: Email Marketing | 20% | - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Describe how to manage email templates - Explain how to use dynamic content in emails
|
| Topic 4: Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects
|
| Topic 5: Administration | 11% | - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions
|
| Topic 6: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Explain how to create and publish landing pages - Describe how to use dynamic content
|
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MCAE-Con-201 Valid Exam Notes - VCE MCAE-Con-201 Exam Simulator
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q221-Q226):
NEW QUESTION # 221
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?
- A. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
- B. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
- C. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
- D. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
Answer: A
NEW QUESTION # 222
What is true about scoring? [Choose one answer]
- A. Salesforce opportunities can influence a prospect's score.
- B. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
- C. It is not possible to reset a prospect's score to 0.
- D. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
Answer: A
NEW QUESTION # 223
What would an Administrator set up to have a document automatically download after a successful form completion?
- A. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
- B. Include a link to the content in the Thank You Content of the form.
- C. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
- D. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
Answer: D
NEW QUESTION # 224
Select all available User Email Preferences
- A. Send weekly inactive automations report email
- B. Send daily prospect activity emails (for my prospects)
- C. Send daily prospect assignment emails
- D. Send weekly search marketing email (sent on Fridays)
- E. Send daily prospect activity emails (for all prospects)
- F. Send an email when a prospect is assigned
- G. Send daily visitor assignment emails
- H. Send starred prospect activity alerts
- I. Send weekly search marketing email (sent on Mondays)
- J. Send daily visitor activity emails
- K. Send monthly inactive automations report email
Answer: B,C,E,F,H,I,J,K
NEW QUESTION # 225
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?
- A. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
- B. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
- C. Create both a landing page and form using the enhanced landing page experience.
- D. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template.
Answer: B
NEW QUESTION # 226
......
The Salesforce MCAE-Con-201 certification exam is one of the best credentials in the modern Salesforce world. The Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) certification offers a unique opportunity for beginners or experienced professionals to demonstrate their expertise and knowledge with an industry-recognized certificate. With the Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam dumps, you can not only validate your skill set but also get solid proof of your proven expertise and knowledge.
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