Examcollection MCAE-Con-201 Dumps, MCAE-Con-201 Valid Exam Notes

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Lead Management24%- Explain how to use automation rules for lead management
- Describe how to set up and manage assignment rules
- Explain how to configure and manage scoring and grading
- Describe how to manage prospects in the recycle bin
Topic 2: Engagement Studio17%- Describe how to use triggers, rules, and actions
- Describe how to analyze Engagement Studio performance
- Explain how to design and build Engagement Studio programs
- Explain how to test and activate Engagement Studio programs
Topic 3: Email Marketing20%- Explain how to create and send emails
- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
- Explain how to analyze email performance metrics
- Describe how to manage email templates
- Explain how to use dynamic content in emails
Topic 4: Visitors and Prospects8%- Describe how prospects are tracked and identified
- Explain the differences between visitors and prospects
- Explain how visitors are converted into prospects
Topic 5: Administration11%- Explain how to configure Account Engagement settings
- Explain how to set up and manage connectors (e.g., Salesforce CRM)
- Describe how to configure and manage email sending domains
- Describe how to manage users, roles, and permissions
Topic 6: Account Engagement Forms, Form Handlers and Landing Pages20%- Explain how to create and configure Account Engagement forms
- Describe how to use form handlers
- Explain how to create and publish landing pages
- Describe how to use dynamic content

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MCAE-Con-201 Valid Exam Notes - VCE MCAE-Con-201 Exam Simulator

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q221-Q226):

NEW QUESTION # 221
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

Answer: A


NEW QUESTION # 222
What is true about scoring? [Choose one answer]

Answer: A


NEW QUESTION # 223
What would an Administrator set up to have a document automatically download after a successful form completion?

Answer: D


NEW QUESTION # 224
Select all available User Email Preferences

Answer: B,C,E,F,H,I,J,K


NEW QUESTION # 225
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

Answer: B


NEW QUESTION # 226
......

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