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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Automation and Campaigns17%- Create completion actions and decision points
- Configure CRM campaigns and campaign influences
- Monitor and optimize automation performance
- Build automation rules and engagement programs
- Implement multi-channel journey orchestration
Topic 2: Account Engagement Setup15%- Set up user roles and permissions
- Configure Business Units and security settings
- Implement folder structure and naming conventions
- Configure IP warming and deliverability settings
- Set up tracking and analytics configurations
Topic 3: Data Management18%- Design and implement data schemas
- Set up duplicate management and data quality rules
- Configure CRM sync and field mappings
- Manage data imports and exports
- Implement data segmentation strategies
- Configure custom fields and objects
Topic 4: Email Marketing18%- Configure email authentication (DKIM, SPF, DMARC)
- Optimize email deliverability
- Create and manage subscriber lists
- Design responsive email templates
- Implement preference centers and unsubscribe management
- Implement dynamic content and personalization
Topic 5: Lead Generation and Nurturing17%- Configure progressive profiling
- Implement lead capture and scoring models
- Design and configure landing pages and forms
- Build nurture programs and drip campaigns
- Create grading rules and segmentation
Topic 6: Discovery and Scoping15%- Identify key stakeholders and decision-makers
- Assess current marketing technology stack
- Define project scope and success metrics
- Understand business objectives and requirements
- Conduct gap analysis

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q139-Q144):

NEW QUESTION # 139
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

Answer: D

Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm & type=5


NEW QUESTION # 140
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers

Answer: B,D


NEW QUESTION # 141
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

Answer: A


NEW QUESTION # 142
It is possible to assign certain Prospect to selected Scoring Category

Answer: B


NEW QUESTION # 143
How many scheduled Engagement Programs is it possible to have

Answer: D


NEW QUESTION # 144
......

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