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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Audience Management	- Data management and segmentation 1. Segmentation rules and filters 2. Data imports and integrations 3. Profile lists and extensions
Automation and Orchestration	- Marketing automation workflows 1. Program Designer usage 2. Event-based triggers 3. Journey optimization
Campaign Management	- Campaign creation and configuration 1. Email campaign setup 2. Scheduling and activation 3. Multichannel campaign orchestration
Responsys Platform Overview	- Core Architecture and Components 1. Responsys account structure 2. Navigation and setup basics 3. User roles and permissions
Deliverability and Compliance	- Email deliverability management 1. Spam compliance and regulations 2. Unsubscribe and preference handling 3. Sender reputation management
Analytics and Reporting	- Campaign performance analysis 1. Reports and dashboards 2. A/B testing analysis 3. Email engagement metrics
Message Design and Content	- Email and template design 1. Dynamic content and personalization 2. Template creation and management 3. Content testing and validation

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q16-Q21):

NEW QUESTION # 16
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A. tracking=first
B. action=single
C. tracking-once
D. action=once
E. action=last

Answer: C

NEW QUESTION # 17
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

A. <br>
B. <div>
C. <td>
D. <dynamicregion>

Answer: A,B

NEW QUESTION # 18
In which two situations should you republish a program after making a change or correction? (Choose two.)

A. You move a target timer from its original place before one event to after that event.
B. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
C. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
D. You modify one of the conditions in a filter being used in the program.

Answer: B,D

NEW QUESTION # 19
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A. search strings entered into a website more than twice
B. products that were purchased
C. products that were browsed/viewed, where no additional event takes place
D. products added to a shopping cart, where no additional event takes place
E. pages that were marked as favorite

Answer: A,C,D

NEW QUESTION # 20
What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)

A. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
B. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
C. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
D. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.

Answer: A,B,C

NEW QUESTION # 21
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