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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Email Marketing- Email Creation and Delivery
  • 1. Email templates and content creation
    • 2. Deliverability and compliance
      Topic 2: Maintenance and Best Practices- System Optimization
      • 1. Integration best practices
        • 2. Data hygiene and governance
          Topic 3: Marketing Automation- Engagement Programs
          • 1. Engagement Studio program design
            • 2. Automation rules and triggers
              Topic 4: Prospect Management- Lead Lifecycle Management
              • 1. Scoring and grading
                • 2. Lifecycle stages and assignment rules
                  - Data Model and Segmentation
                  • 1. Dynamic and static lists
                    • 2. Prospects, lists, and tags
                      Topic 5: Reporting and Analytics- Performance Measurement
                      • 1. ROI and attribution reporting
                        • 2. Campaign reporting
                          Topic 6: Account Engagement Administration- Configuration and Setup
                          • 1. Connector setup with Salesforce CRM
                            • 2. User roles and permissions
                              • 3. Business Unit setup and hierarchy

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q99-Q104):

                                NEW QUESTION # 99
                                The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

                                Answer: C,D


                                NEW QUESTION # 100
                                LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
                                Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

                                Answer: A


                                NEW QUESTION # 101
                                Do hard bounces need to be removed from lists

                                Answer: A


                                NEW QUESTION # 102
                                Which are true about Custom Objects in Marketing Cloud Account Engagement

                                Answer: D


                                NEW QUESTION # 103
                                What is true about custom redirects? [Choose two answers]

                                Answer: A,B


                                NEW QUESTION # 104
                                ......

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