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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Developer Exam (MCE-Dev-201) |
| Exam Number: | MCE-Dev-201 |
| Available Languages: | English |
| Exam Price: | USD 200 |
| Exam Format: | Multiple Choice, Multiple Select, Scenario-based Questions |
| Real Exam Qty: | Approximately 60 multiple-choice / multiple-select questions |
| Certificate Validity Period: | 1 year (maintenance required) |
| Exam Duration: | 105 minutes |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Marketing Cloud Administrator |
| Recommended Training: | Marketing Cloud Developer Learning Path Salesforce Trailhead Marketing Cloud Training |
| Exam Registration: | Salesforce Credential Registration Webassessor Exam Portal |
| Sample Questions: | Salesforce MCE-Dev-201 Sample Questions |
| Exam Way: | Online proctored or onsite exam via Kryterion/Webassessor |
| Pre Condition: | Recommended experience with Salesforce Marketing Cloud and familiarity with Email Specialist-level concepts |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingclouddeveloper |
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NEW QUESTION # 135
A developer wants to add an image to Content Builder via the API and retrieve the image's published URL.
Which method should the developer use?
Answer: A
Explanation:
To add an image to Content Builder via the API and retrieve the image's published URL, the developer should POST to the REST API/asset/v1/content/assets and parse the FileProperties parameter (D). This method uploads the image and returns metadata, including the published URL, which can be extracted from the FileProperties.
References:
Salesforce Marketing Cloud REST API: Content Builder
Salesforce Marketing Cloud Asset API
NEW QUESTION # 136
A company need to retrieve a large number of rows from a DE via the API. Which two solutions would optimize the performance? Choose2
Answer: A,D
Explanation:
To optimize the performance when retrieving a large number of rows from a Data Extension via the API:
* Use a SimpleFilterPart to retrieve small sets of relevant data (A) - This approach helps in fetching only the necessary data by applying filters, thus reducing the amount of data transferred and processed.
* Use the ContinueRequest feature (C) - This feature in the SOAP API allows for pagination of results, making it possible to handle large sets of data in manageable chunks.
References:
Salesforce Marketing Cloud API
Salesforce Marketing Cloud ContinueRequest
NEW QUESTION # 137
In what order is AMPscript evaluated before an email is sent?
Answer: A
Explanation:
AMPscript is evaluated in the following order before an email is sent:
* Subject Line: Evaluates AMPscript in the subject line first.
* HTML Body: Evaluates AMPscript within the HTML body of the email.
* Text Body: Evaluates AMPscript within the text body of the email.
This order ensures that any dynamic content or personalization logic is correctly applied in all parts of the email.
Salesforce AMPscript Evaluation Order
NEW QUESTION # 138
A developer wants to configure an automation to import files placed on the SFTP shared by a customer's data vendor. The automation will start when a file matching a specific namingpattern is encountered in the Import folder. The first step of the automation is a File Import Activity referencing a substion string for the matching file. Which substituon string represents the name of the file?
Answer: C
Explanation:
When configuring an automation to import files placed on the SFTP, and starting the automation based on a file matching a specific naming pattern, the substitution string that represents the name of the file is %% TRIGGER_FILENAME%%. This substitution string is used to reference the filename of the triggering file in the File Import Activity.
References:
Salesforce Marketing Cloud Documentation on Automation Studio
File Import Activity
NEW QUESTION # 139
A developer receives a request for tracking data for alt sends associated with a specific JoblD. The developer needs to see Sends, Opens, Clicks, and Bounces.
Which two activities could the developer use? Choose 2 answers
Answer: A,B
Explanation:
To retrieve tracking data for all sends associated with a specific JobID, including Sends, Opens, Clicks, and Bounces, the developer can use the following activities:
* Tracking Extract Activity (A) - This activity extracts tracking data such as sends, opens, clicks, and bounces into a file, which can then be used for reporting or further processing.
* SQL Query Activity (D) - This activity can query the data views to gather tracking data directly from the Salesforce Marketing Cloud databases. The developer can write SQL queries to select specific tracking information based on the JobID.
References:
Salesforce Marketing Cloud Tracking Extract Activity
Salesforce Marketing Cloud Data Views
NEW QUESTION # 140
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