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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Certificate Validity Period:	No expiration ( certifications do not expire for this credential)
Available Languages:	English
Real Exam Qty:	65
Related Certifications:	Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Administrator Salesforce Certified Sales Cloud Consultant
Exam Duration:	105 minutes
Exam Price:	$200 USD
Exam Format:	Multiple Select, Multiple Choice
Passing Score:	68%
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored exam (at a testing center or remote proctored)
Pre Condition:	It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 5	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 6	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 7	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q184-Q189):

NEW QUESTION # 184
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are " 0 " .
What could be the explanation for this experience?

A. The campaign is not a connected campaign so the data is not syncing.
B. The data hasn ' t been refreshed in 24 hours so the values haven ' t been updated.
C. The engagement with those assets happened before the fields were added to the page layouts.
D. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.

Answer: A

Explanation:
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engage ment_history_implementation_guide.
pdf

NEW QUESTION # 185
What access should sales and marketing users have to access embedded analytics dashboards?

A. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
B. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
C. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
D. The "Analytics View Only Embedded App" permission set license

Answer: D

NEW QUESTION # 186
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
B. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
C. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
D. Enable Kiosk mode on the Marketing Cloud Account Engagement form

Answer: A

NEW QUESTION # 187
How many Social Posting Connectors is it possible to create

A. You can't use any Social Posting connector
B. One each type
C. Many but only one type
D. You can create as many Social Posting connectors as you want

Answer: D

NEW QUESTION # 188
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
B. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
C. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
D. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

Answer: D

NEW QUESTION # 189
......

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