MC-202日本語受験教科書 - Salesforce Certified Marketing Cloud Email Specialistに合格するための最も賢い選択

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Salesforce MC-202 Exam Syllabus Topics:

Section	Weight	Objectives
Subscriber and Data Management	26%	- Configure segmentation and audiences - Manage subscribers, lists, and data extensions
Email Marketing Best Practices	15%	- Differentiate elements that impact message deliverability - Demonstrate subscriber acquisition and retention methodologies - Evaluate email design elements and techniques for effective campaigns
Insights and Analytics	10%	- Analyze email performance and tracking data
Content Creation and Delivery	24%	- Manage content using Content Builder - Configure and execute email sends
Marketing Automation	26%	- Configure and execute journeys using Journey Builder - Configure automations using Automation Studio

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Salesforce Certified Marketing Cloud Email Specialist 認定 MC-202 試験問題 (Q24-Q29):

質問 # 24
Northern Trail Outfitters uses an automation to process and report sales agents'weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A. Data Extract Activity
B. Verification Activity
C. Wait Activity

正解：B

解説：
Verification Activity in Salesforce Marketing Cloud ensures that specific criteria are met before an automation continues. In the context ofNorthern Trail Outfitters, using a Verification Activity can check if all necessary data extensions are present and correctly populated before proceeding with the automation. This step is crucial to prevent the automation from completing with missing data,which would result in inaccurate reports.
References:
Salesforce Marketing Cloud Documentation:Verification Activity

質問 # 25
Following a batch email sent. Northern TrailOutfitters wants to update an email link's URL.
Which action should be recommended?

A. Navigate to the Job Links tab In My Tracking and update the URL.
B. Navigate to the email in Content Builder and update the URL.
C. Navigate to URL Expiration in Setup and update the URL.

正解：A

解説：
In Salesforce Marketing Cloud, to update an email link's URL after the email has been sent, you should navigate to the Job Links tab in My Tracking. This allows you to modify the URLs of links in sent emails, ensuring thecorrect destination for your recipients even after the email is delivered.
Reference:Salesforce Marketing Cloud Documentation on Updating Sent Email Links

質問 # 26
Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

A. Account Send Summary
B. Email Performance Over Time
C. Email 5ends by User

正解：A

解説：
Reference: Salesforce Marketing Cloud Documentation on Account Send Summary Report

質問 # 27
A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO businessunit.
Where should the Internal look to find this Information?

A. Email Studio > Overview
B. Content Builder > Recent Sends
C. Automation Studio > Activities

正解：A

解説：
The Email Studio > Overview section in Salesforce Marketing Cloud provides keyperformance metrics and insights for recent email sends. This includes the delivery rate, open rate, click-through rate, and other vital statistics. For quickly finding the delivery rate of the most recent email, this is the appropriate location.
References:Salesforce Marketing Cloud Documentation on Email Studio Overview

質問 # 28
The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A. Scale back sending for specific ISPs until the issue subsides.
B. Increase the frequency of email sending to boost engagement.
C. Broaden segmentation criteria to reach more diverse audiences.

正解：A

解説：
To improve emaildeliverability, it is effective to scale back sending to specific ISPs where issues have been identified. This approach helps in maintaining a good sender reputation and avoiding potential blocks or filtering by the ISPs. By reducing the sending volume toproblematic ISPs temporarily, you give the infrastructure time to resolve the issues, which can then help improve overall deliverability rates. Reference:
Salesforce Marketing Cloud Documentation on Email Deliverability Best Practices.

質問 # 29
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