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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 2	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 5	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q178-Q183):

NEW QUESTION # 178
What is true about grading? [Choose two answers]

A. You cannot change the default profile criteria
B. All prospects start with a grade of D.
C. A prospect can be associated to multiple profiles.
D. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

Answer: B,D

NEW QUESTION # 179
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A. Einstein Lead Score
B. Einstein Behavior Score
C. Marketing Cloud Account Engagement Grade field
D. Marketing Cloud Account Engagement Score field

Answer: B

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm&type=5

NEW QUESTION # 180
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

A. Marketing Cloud Account Engagement will give you content ideas for each landing page.
B. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
C. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
D. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.

Answer: C

NEW QUESTION # 181
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

A. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
B. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
C. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
D. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

Answer: D

NEW QUESTION # 182
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
B. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
C. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
D. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

Answer: A

NEW QUESTION # 183
......

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