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Salesforce MC-202 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Subscriber and Data Management	26%	- Configure segmentation tools - Troubleshoot send and data issues - Import and manage subscriber data - Design and configure Data Extensions
Topic 2: Marketing Automation	26%	- Recommend automation solutions - Build solutions in Automation Studio - Build solutions in Journey Builder
Topic 3: Insights and Analytics	14%	- Create and configure reports - Analyze campaign performance - Leverage analytics and Einstein features
Topic 4: Email Marketing Best Practices	10%	- Evaluate deliverability factors - Design effective emails and programs - Subscriber acquisition and retention
Topic 5: Content Creation and Delivery	24%	- Configure send settings - Manage and organize campaign content - Create and customize email content - Select appropriate tools for sending

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q118-Q123):

NEW QUESTION # 118
A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A. SQL Query
B. Data Filter
C. Filtered data extension

Answer: B

Explanation:
To quickly determine the number of records with 'Djibouti' as the value for the Country field, a Data Filter can be used. This tool allows marketers to create filters based on specific criteria and view the count of matching records in a few simple steps.
Reference:Salesforce Marketing Cloud Documentation on Data Filters

NEW QUESTION # 119
Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization thatare custom and not available within the perconfigured reports.
What should be created to achieve this?

A. A collection
B. A Dashboard
C. A Dimension

Answer: B

Explanation:
Creating a Dashboard in Datorama allows marketers to build custom reports that fit their specific needs.
Dashboards in Datorama can be customized with various widgets, filters, and data sources to present the data in a meaningful way. This process is well-documented in the Salesforce Marketing Cloud help guides and Datorama documentation on custom reporting and dashboard creation.

NEW QUESTION # 120
A marketing intern forgotto remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?

A. Subject and Preheader Validation
B. Content Detective
C. SubscriberPreview and test Send

Answer: A

Explanation:
Subject and Preheader Validation is a feature in Salesforce Marketing Cloud that checks for common issues in the subject line and preheader text before an email is sent. This validation would alert users to potential problems, such as placeholder text like "[For APPROVAL]", helping to avoid sending emails with incorrect subject lines.
Reference:Salesforce Marketing Cloud Documentation on Subject and Preheader Validation

NEW QUESTION # 121
Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated emailaddress, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

A. The email address has not been updated in All Subscribers.
B. The new email address is from an unsupported domain.
C. The customer has not opted in again with the new address.

Answer: A

Explanation:
Reference:Salesforce Documentation - All Subscribers

NEW QUESTION # 122
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A. Use the complaint exclusion list on future sends.
B. Add the subscriber to the auto-suppression list.
C. Delete the subscriber from All Subscribers

Answer: B

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Auto-Suppression Lists

NEW QUESTION # 123
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