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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs
Topic 2: Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects
Topic 3: Administration	11%	- Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and publish landing pages
Topic 5: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management
Topic 6: Email Marketing	20%	- Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Explain how to create and send emails - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q169-Q174):

NEW QUESTION # 169
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

A. Connected Campaigns and Campaign Influence
B. Salesforce User Sync and Campaign Influence
C. Connected Campaigns and Engagement Studio
D. Campaign Influence and Marketing Data Sharing

Answer: A

NEW QUESTION # 170
What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. External Lookup Relationship
B. Formula
C. Date/Time
D. Date/Time
E. Geolocation
F. Lookup Relationship
G. Text Area (Rich)
H. Time

Answer: A,B,E,F,G

NEW QUESTION # 171
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A. A Use the Open Rules Audit to remove opens as criteria in their automations.
B. Disable open tracking within account settings.
C. Only send emails to prospects who do not use Apple Mail.
D. Enable visitor filters for all customers so opens are not tracked.

Answer: A

NEW QUESTION # 172
Which is true about Marketing Cloud Account Engagement Flile Hosting limits

A. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
B. No limits at all
C. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
D. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB

Answer: C

NEW QUESTION # 173
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

A. Create all contacts as campaign members in one campaign.
B. Develop dynamic content based on lead fields.
C. Convert all existing leads into contacts to tie to accounts.
D. Identify attributes of the key accounts they want to target.

Answer: D

NEW QUESTION # 174
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