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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules
Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content
Engagement Studio	17%	- Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance
Administration	11%	- Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings
Email Marketing	20%	- Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q177-Q182):

NEW QUESTION # 177
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
B. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
C. For all prospects who have already matched, no new actions will be applied.
D. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

Answer: C

NEW QUESTION # 178
What would an Administrator set up to have a document automatically download after a successful form completion?

A. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
B. Include a link to the content in the Thank You Content of the form.
C. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
D. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

Answer: A

NEW QUESTION # 179
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

A. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
B. Delete and recreate the specific users after enabling user sync.
C. Make sure the CRM username field on user records are empty.
D. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.

Answer: C

NEW QUESTION # 180
Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

A. Administrator
B. Sales Manager
C. Marketing
D. Sales User

Answer: D

NEW QUESTION # 181
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

A. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
B. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
C. First-party tracking does not use cookies, while third-party tracking does.
D. First-party tracking is domain-based while third-party tracking is campaign-based.

Answer: A

NEW QUESTION # 182
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