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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and publish landing pages
Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management
Email Marketing	20%	- Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Explain how to create and send emails
Administration	11%	- Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects
Engagement Studio	17%	- Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q147-Q152):

NEW QUESTION # 147
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A. Create a static list of approved users to use as the recipient list in the sending tab.
B. Create a test list of approved users to use in the testing tab of the email now.
C. Create a dynamic list of approved users to use as the recipient list in the sending tab.
D. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab

Answer: B

NEW QUESTION # 148
LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?

A. Enable tracking opt-in preferences for visitors from specific countries.
B. Remove tracking code from the website and create new sites for each country.
C. Enable tracking opt-in preferences for all website visitors.
D. Create visitor filters for prospects that are known to be located in Europe.

Answer: D

NEW QUESTION # 149
When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

A. Salesforce B2B Integration user must be created.
B. The Salesforce connector must be unpaused.
C. Salesforce fields must be synced to Marketing Cloud Account Engagement fields.
D. User sync must be enabled in Marketing Cloud Account Engagement.

Answer: B

NEW QUESTION # 150
How often does Marketing Cloud Account Engagement check for changes in Salesforce

A. 10 minutes
B. 1 hour
C. 5 minutes
D. 2 minutes

Answer: D

NEW QUESTION # 151
What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A. User email address
B. Marketing Cloud Account Engagement user ID
C. Salesforce username
D. CRM ID

Answer: C

NEW QUESTION # 152
......

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