Marketing-Cloud-Consultant Deutsche Prüfungsfragen, Marketing-Cloud-Consultant Fragen Und Antworten

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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Data Modeling and Management21%- Reporting, tracking and data views
- Contact configuration and identity management
- Data extensions, attribute groups and relationships
- Data import, export and transformation
Account Configuration12%- User roles, permissions and security settings
- Mobile Studio configuration and features
- Account hierarchy and business unit setup
- Sender authentication and deliverability management
Discovery and Architecture16%- Data and segmentation strategy design
- Requirements gathering and analysis
- Long-term solution maintainability and scalability
- Solution design and architecture planning
Integration20%- Data model support for personalized messaging
- Integration with Salesforce CRM and external systems
- Extension products and integration solutions
- Marketing Cloud Connect configuration and troubleshooting
Automation20%- Journey Builder design and implementation
- Scheduling and monitoring automations
- Automation Studio activities and workflows
- Complex automation scenarios and best practices
Messaging11%- Content personalization and dynamic content
- Email, SMS and push message design
- Cross-channel messaging strategy
- Message delivery and optimization

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Salesforce Certified Marketing Cloud Consultant Marketing-Cloud-Consultant Prüfungsfragen mit Lösungen (Q129-Q134):

129. Frage
The marketing team at Northern Trail Outfitters is new to marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension.
Which solution the consultant recommend?

Antwort: A

Begründung:
To take their built audience and serve personalized content based on a field in the data extension without coding experience, Northern Trail Outfitters should use Dynamic Content Blocks. Dynamic Content Blocks are blocks that allow marketers to create personalized content based on rules and filters without coding.
Dynamic Content Blocks can use subscriber attributes or behaviors from data extensions, lists, or journeys as criteria for displaying different content blocks or images.References:https://help.salesforce.com/s/articleView?id=sf.mc_ceb_dynamic_content_blocks.htm&type=


130. Frage
A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

Antwort: B

Begründung:
The_Clickdata view in Marketing Cloud stores information about link clicks for up to six months.By writing and executing a SQL query against this data view in Automation Studio, the customer can accurately identify subscribers who have clicked on any links within the specified timeframe.
Reference:
Salesforce Help:Data View: Click


131. Frage
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?

Antwort: A


132. Frage
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands.
The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

Antwort: C


133. Frage
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months.
Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

Antwort: A

Begründung:
To use a custom sending domain and maintain deliverability for Cloud Kicks, Northern Trail Outfitters should use a Sender Authentication Package (SAP) for Cloud Kicks. A SAP is a tool that allows marketers to authenticate their emails with their own domain name and branding elements, such as links and images. A SAP also helps improve deliverability by increasing sender reputation and avoiding spam filters.
A new SAP for NTO is not needed, as they already have one for their existing brand. A private domain is not recommended for Cloud Kicks, as it does not provide full authentication or branding benefits as a SAP does.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5


134. Frage
......

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Marketing-Cloud-Consultant Fragen Und Antworten: https://www.it-pruefung.com/Marketing-Cloud-Consultant.html

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