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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	24%	- Static and dynamic lists creation and segmentation - Automation rules and segmentation rules - Completion actions and page actions - Lead lifecycle management
Topic 2: Forms, Form Handlers and Landing Pages	20%	- Form handler setup and integration - Form creation, configuration and use cases - Performance metrics and optimization - Landing page design and deployment
Topic 3: Visitors and Prospects	8%	- Prospect activity and engagement analysis - Prospect data management and audits - Visitor-to-prospect conversion process
Topic 4: Administration	11%	- Data synchronization between Account Engagement and Salesforce - Recycle bin functionality and data recovery - Field creation, mapping and management - Scoring and grading model configuration
Topic 5: Email Marketing	20%	- Email reporting and performance analysis - Email types, templates and capabilities - Email deliverability and compliance - Email creation and sending process
Topic 6: Engagement Studio	17%	- Building and updating engagement programs - Program logic, triggers and actions - Program performance and optimization - Program structure and components

>> Marketing-Cloud-Account-Engagement-Specialist技術問題 <<

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Salesforce Marketing Cloud Account Engagement Specialist 認定 Marketing-Cloud-Account-Engagement-Specialist 試験問題 (Q212-Q217):

質問 # 212
What will undelete a prospect?

A. If the deleted prospect visits a web page
B. If the deleted prospect re-converts by filling out a form with the same email address
C. If the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address

正解：B、C

解説：
You can undelete a prospect if the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address or if the deleted prospect re-converts by filling out a form with the same email address. When you delete a prospect, they are removed from your Marketing Cloud Account Engagement account, but their record is not completely erased. You can restore them by importing them again or by having them fill out a form again, which will update their existing record and undelete them. However, you cannot undelete a prospect if they visit a web page, as this will not trigger any action on their record.
Answer B is incorrect because visiting a web page will not undelete a prospect, as explained above.
References: Delete Prospects, Undelete Prospects

質問 # 213
Which three user role security limits can be added to an individual user account? (Choose three answers.)

A. Max number of emails the user can send.
B. Max number of prospects the user can export.
C. Max number of prospects the user can manually create.
D. Max number of records a user can import.
E. Max number of prospects the user can manually delete.

正解：A、B、D

解説：
The three user role security limits that can be added to an individual user account are max number of emails the user can send, max number of records a user can import, and max number of prospects the user can export. User role security limits are optional settings that allow you to restrict the actions that a user can perform in Marketing Cloud Account Engagement, based on their user role. You can use user role security limits to prevent users from sending too many emails, importing or exporting too many records, or deleting prospects or assets. User role security limits can be applied to individual user accounts or to user roles

質問 # 214
Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event ' s schedule without requesting information from those who visit?

A. Landing page with a form handler
B. Landing page with a form
C. Landing page without a form
D. Email template with a form embedded into the HTML

正解：C

解説：
A landing page without a form is the Marketing Cloud Account Engagement asset that an administrator would create to advertise an upcoming event's schedule without requesting information from those who visit. A landing page is a web page that can display any content, such as text, images, videos, or links. A form is a web element that can collect information from visitors, such as name, email, or preferences. A landing page with a form, a landing page with a form handler, or an email template with a form embedded into the HTML are not suitable for advertising an event's schedule without requesting information, as they all involve forms that require visitor input3. References: 3: [Landing Pages and Forms]

質問 # 215
What variable tag must be included in an email to allow prospects to manage their email preferences?

A. %%opt_out%% report_spam %%
B. %%unsubscribe % or %% opt_out %%
C. %%unsubscribe %% or %% email_preference_ center %%
D. %%opt_out%% or %%email_preference_center%%

正解：C

解説：
According to the Salesforce documentation, the variable tag that must be included in an email to allow prospects to manage their email preferences is %%unsubscribe%% or %%email_preference_center%%. A variable tag is a placeholder that is replaced with a specific value when the email is sent. The %% unsubscribe%% variable tag is replaced with a link that allows the prospect to unsubscribe from all emails from the sender. The %%email_preference_center%% variable tag is replaced with a link that allows the prospect to opt in or out of specific email lists or categories. Either of these variable tags can be used to enable prospects to manage their email preferences, and they are required by law in some countries. %%opt_out%% or %%email_preference_center%%, %%opt_out%% report_spam%%, and %%unsubscribe%% or %% opt_out%% are not valid variable tags that can be used to allow prospects to manage their email preferences, as they are either incorrect or nonexistent. References: Salesforce documentation

質問 # 216
An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?

A. Configure an autoresponder email to send as a completion action when the 'Request a Demo" landing page has been submitted.
B. Configure an automation rule to send the email when "Request a Demo" form has been successfully completed.
C. Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted.
D. Configure a segmentation rule to send the email when "Request a Demo" landing page has been successfully completed.

正解：C

解説：
Explanation
The best way to configure a thank you email to be sent after the form on the "Request a Demo" landing page is submitted is to configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted. An autoresponder email is an email that is automatically sent to a prospect after they complete a desired activity, such as submitting a form or clicking a custom link. You can use autoresponder emails to thank your prospects, confirm their actions, or provide them with additional information or content.
A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link. You can use completion actions to perform actions on the prospects who complete the activity, such as adding them to a list, assigning them to a user, or changing their field values. To configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted, you need to go to Marketing > Forms
> Forms > Request a Demo > Completion Actions > Add New Action > Send Autoresponder Email, and select the email that you want to send.

質問 # 217
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