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| Section | Weight | Objectives |
|---|---|---|
| Analytics and Reporting | 11% | - Explain the difference between asset-level and prospect-level reporting - Explain how to analyze prospect activity - Describe how to use B2B Marketing Analytics - Describe the different Account Engagement reports and their use cases |
| Prospect Management | 13% | - Describe how to manage the Account Engagement prospect lifecycle - Describe the components of a prospect record - Explain how to build and manage prospect lists - Explain how to create and maintain prospects |
| Marketing Automation | 12% | - Explain how to create and manage segmentation rules - Explain how to create and manage completion actions - Explain how to create and manage automation rules - Explain how to create and manage page actions |
| Account Engagement Configuration | 10% | - Describe the relationship between Account Engagement and Salesforce - Describe how to set up and configure the Account Engagement Lightning App - Explain the capabilities of the Salesforce Connector - Explain how to map Account Engagement fields to Salesforce - Describe the capabilities of the Account Engagement Recycle Bin |
| Administration and Governance | 9% | - Describe how to configure and manage visitor filters - Explain how to configure and use the Recycle Bin - Explain the purpose and use of Connected Campaigns - Describe how to configure user roles and permissions - Describe how to manage Account Engagement campaigns |
| Engagement Studio | 16% | - Explain the purpose and benefits of Engagement Studio - Describe the components of an Engagement Studio program - Explain how to interpret Engagement Studio reports - Describe the process for testing an Engagement Studio program - Describe how to create and manage Engagement Studio programs |
| Lead Generation and Qualification | 14% | - Describe how to use scoring and grading to qualify leads - Explain how to use page actions - Explain the concept and process of manual syncing - Explain how to create and manage landing pages - Explain how to create and manage forms |
| Email Marketing | 15% | - Describe the email sending process and deliverability - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Explain how to create and manage email templates - Describe the email rendering and validation process - Explain how to perform A/B testing - Explain how to create and manage lists |
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NEW QUESTION # 81
Completion Actions are retroactive.
Answer: A
Explanation:
Completion actions are not retroactive and will only apply to prospects who complete the chosen action moving forward. Completion actions will fire each and every time a prospect takes the chosen action, except for when changing the prospect's Marketing Cloud Account Engagement score
NEW QUESTION # 82
When do prospects sync to your CRM?
Answer: A
Explanation:
Prospects sync to your CRM when they have been assigned to a user or queue. A CRM is a customer relationship management platform that allows you to manage your sales and customer service operations. You can integrate Marketing Cloud Account Engagement with your CRM using the Salesforce connector, which allows you to sync data, activities, and campaigns between Marketing Cloud Account Engagement and Salesforce. However, not all prospects in Marketing Cloud Account Engagement are synced to Salesforce. Only prospects that have been assigned to a user or queue in Marketing Cloud Account Engagement are synced to Salesforce as leads or contacts. You can assign prospects manually, through automation rules, or through lead assignment rules.
Answer A, C, D, and E are incorrect because prospects do not sync to your CRM when they fill out a form on a landing page, when they have a lead score greater than 50, when they visit a landing page, or when they are created manually in the Marketing Cloud Account Engagement database, unless they are also assigned to a user or queue, as explained above. Reference: [Salesforce Connector], [Sync Prospects with Salesforce]
NEW QUESTION # 83
Which two capabilities are true for completion actions? Choose 2 answers
Answer: C,D
Explanation:
According to the Salesforce documentation, the two capabilities that are true for completion actions are: C) Completion actions cannot be applied directly on a landing page, and D) Completion actions do not execute on image file downloads. A completion action is an automation tool that can be used to perform an action after a prospect successfully completes a marketing element, such as clicking a link in an email, submitting a form, or visiting a web page. A completion action can be used to perform actions such as adding a prospect to a list, assigning a prospect to a user, sending an autoresponder email, or adjusting a prospect's score.
Completion actions cannot be applied directly on a landing page, as landing pages do not have completion actions. However, completion actions can be applied on the forms or custom redirects that are embedded on the landing page. Completion actions do not execute on image file downloads, as image file downloads are not considered as completion events. However, completion actions can be executed on other types of file downloads, such as PDFs or Word documents. Completion actions are not applied retroactively, as they are only applied to prospects who complete the marketing element after the completion action is created.
Completion actions do not apply to both visitors and prospects, as they only apply to prospects who have been identified by their email address or their Marketing Cloud Account Engagement tracking cookie.
References: Salesforce documentation
NEW QUESTION # 84
Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?
Choose 3 answers
Answer: A,C,E
Explanation:
When working on a list email, the Marketing Manager has three options that are not available when working on an Account Engagement email template. They are:
* Ability to send the email immediately. This option allows the Marketing Manager to send the list email to the selected recipients as soon as the email is ready, without scheduling it for a later date or time. This option is useful for urgent or time-sensitive messages6
* Ability to schedule the email. This option allows the Marketing Manager to choose a specific date and time to send the list email to the selected recipients. This option is useful for planning ahead or aligning with the best time to reach the audience6
* Recipient and suppression lists. This option allows the Marketing Manager to select which lists of prospects will receive the list email, and which lists of prospects will be excluded from receiving the list email. This option is useful for targeting and segmenting the audience based on their attributes or behaviors6
NEW QUESTION # 85
What is required for a record in salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement?
Answer: D
Explanation:
Explanation
The only required field for a record in Salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement is the email address. Marketing Cloud Account Engagement uses the email address as the unique identifier for prospects, so it is mandatory for any record to sync between the two platforms. Other fields, such as name, company, or phone, are optional and can be mapped between Marketing Cloud Account Engagement and Salesforce, but they are not required for the sync to happen. For more details
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NEW QUESTION # 86
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