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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Automation20%- Automation type and activity selection
- Automation Studio workflow implementation
- Journey Builder flow design
Account Configuration12%- Mobile Studio configuration and troubleshooting
- Account hierarchy design and management
- Reply Mail Management setup and resolution
- Sender Authentication Package implementation
Data Modeling and Management21%- Reporting, data views, and tracking extracts
- Contact identity and data governance
- Data object selection and relationship definition
Messaging11%- Cross-channel messaging strategy
- Deliverability and compliance management
- Personalized content design and delivery
Integration20%- Data model design for personalized messaging
- Extension product selection and implementation
- Marketing Cloud Connect configuration and troubleshooting
Discovery and Architecture16%- Solution recommendation and long-term maintainability
- Requirements gathering and analysis
- Data and segmentation strategy design

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q78-Q83):

NEW QUESTION # 78
How many Engagement Programs can run at one time

Answer: B


NEW QUESTION # 79
It is recommended that Email Preference Center should use more than one page level depth

Answer: A


NEW QUESTION # 80
A consultant is reviewing Email Studio performance after a large campaign. Open rates remain stable, but click-through rates decline significantly over several months despite consistent audience size. What should the consultant investigate first?

Answer: B

Explanation:
Stable open rates indicate subscribers continue opening emails, suggesting deliverability remains healthy. Declining click rates more often indicate content fatigue, weak calls to action, or reduced offer relevance. Reviewing creative strategy and personalization is the logical first step before investigating technical platform configuration.


NEW QUESTION # 81
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?

Answer: A

Explanation:
Marketing Cloud Connect ' s integration user requires both the API User checkbox enabled - which designates the account as a dedicated, non-interactive system/integration user rather than a standard human login, exempting it from normal password-expiration and login-count restrictions that would otherwise break the integration - and sufficiently elevated role permissions to perform the full range of actions Marketing Cloud Connect needs, which is why Salesforce ' s documented setup specifies both the Administrator and Marketing Cloud Administrator roles be applied to this user. Together, these two settings ensure the integration user can reliably authenticate on an ongoing, unattended basis while having the necessary permissions across both the Marketing Cloud and Salesforce sides of the connection to support synchronization, triggered sends, and Connect app functionality. Option B leaves the user without the roles needed to actually perform Connect ' s required operations, which would cause integration failures. Options C and D both leave the API User checkbox deselected, meaning the account behaves as a standard interactive user subject to expiration and session policies unsuited to an always-on system integration, and option D ' s Marketing Cloud Viewer role is read-only and insufficient for an integration user that must write and synchronize data. Reference: Marketing Cloud Connect API User Setup.


NEW QUESTION # 82
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

Answer: C


NEW QUESTION # 83
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