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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Consultant |
| Exam Number: | Marketing-Cloud-Consultant |
| Certificate Validity Period: | Maintenance required annually via Salesforce certification maintenance program |
| Exam Format: | Multiple-select, Multiple-choice |
| Exam Price: | $200 USD |
| Passing Score: | 67% |
| Exam Duration: | 105 minutes |
| Available Languages: | Japanese, English |
| Related Certifications: | Salesforce Certified Administrator Salesforce Certified Marketing Cloud Email Specialist |
| Real Exam Qty: | 60-65 |
| Recommended Training: | Salesforce Trailhead - Marketing Cloud Consultant Preparation |
| Exam Registration: | Salesforce Certification Registration (Webassessor) |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
| Exam Way: | Online proctored exam or test center (Kryterion Webassessor) |
| Pre Condition: | Recommended: Salesforce Certified Marketing Cloud Email Specialist certification or equivalent Marketing Cloud experience |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudconsultant |
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Salesforce Marketing-Cloud-Consultant (Salesforce Certified Marketing Cloud Consultant) Exam is a certification exam designed to test the knowledge and skills of individuals who work with the Salesforce Marketing Cloud. Marketing-Cloud-Consultant exam is targeted towards professionals who have experience in marketing automation, email marketing, and other marketing technologies. Salesforce Certified Marketing Cloud Consultant certification is intended to demonstrate that an individual has the knowledge and skills to design, build, and implement marketing campaigns using the Salesforce Marketing Cloud.
NEW QUESTION # 105
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
Answer: B,D
Explanation:
SOAP API calls updating objects and CreateSalesforceObject() AMPscript are both types of API calls that are counted against the rolling 24-hour limit in Salesforce. Login calls and bulk API calls are not counted against this limit. References:
https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/intro_api_concepts_limits.htmhttps://dev
NEW QUESTION # 106
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
Answer: C
Explanation:
Explanation
To set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud, Northern Trail Outfitters should have an external system to receive and confirm callback and subscriptions. Callbacks are notifications that Marketing Cloud sends to an external system when certain events occur, such as message failures or bounces. Subscriptions are requests that specify which events and messages an external system wants to receive callbacks for. References:
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/transactional-messaging-api.h
NEW QUESTION # 107
Customer Event gathers data through a tablet-based webform as part of a raffle into a data extension. Winner is randomly selected. After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define two things necessary. (Choose two.)
Answer: B,C
Explanation:
Smart capture works with DE and Web collect works in List.
NEW QUESTION # 108
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2 answers)
Answer: A,B
Explanation:
* If Email Address is used as the Subscriber Key instead of ContactID or LeadID, Salesforce cannot map tracking data back to the CRM records, because Marketing Cloud Connect requires a direct relationship to a Lead, Contact, or User ID.
* If Individual Level Tracking is not enabled in the Marketing Cloud Connector settings, tracking information is not pushed back to individual Contact or Lead records.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Marketing Cloud Connect Tracking
# "Marketing Cloud Connect tracking requires that Subscriber Key matches ContactID, LeadID, or UserID. If Email Address is used instead, tracking cannot be attributed." Source: Salesforce Help - Individual Email Results Tracking
# "Individual Level Tracking must be selected to enable tracking data writeback at the individual record level."
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NEW QUESTION # 109
Northern Trail Outfitters in interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a extension for sending. The data warehouse can be configured to place a file daily on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers
Answer: B,C,D
Explanation:
Explanation
Three questions that are relevant to determining a solution for automating a process of importing data from a data warehouse into Marketing Cloud are:
Is the data file a delta or a historical file? This question will help determine how to handle existing records and avoid duplication or overwrite. A delta file contains only new or updated records, while a historical file contains all records regardless of changes.
Will the data file be placed on the SFTP at the same time daily? This question will help determine how to schedule an automation or trigger an event based on file drop. If the data file is placed on the SFTP at different times, then a File Drop Automation may be more suitable than a Scheduled Automation.
Does someone need to be notified if an error happens on import? This question will help determine how to handle errors and exceptions during import. If someone needs to be notified, then an email notification activity or a verification activity may be added to the automation.
Whether the data extension has a data relationship or not is not relevant to determining a solution for importing data, as it is only used for creating relationships between data extensions in Email Studio. Whether the file has more than 5,000 rows or not is not relevant to determining a solution for importing data, as it does not affect how data is imported or processed. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5
NEW QUESTION # 110
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