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| Section | Objectives |
|---|---|
| Customer Engagement and Channels | - Omnichannel delivery
|
| Decision Strategies and Configuration | - Strategy building blocks
|
| AI and Adaptive Analytics | - Adaptive models
|
| Customer Decision Hub Overview | - Engagement Policy Design
|
| Reporting and Monitoring | - Performance tracking
|
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NEW QUESTION # 62
An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS channel. If the following volume constraint is applied, how many actions are delivered by the outbound run?
Answer: C
Explanation:
The outbound run delivers 75 emails and 25 SMSes for the Standard card offer because the volume constraint is set to limit the number of actions per channel per day. The email channel has a limit of 75 actions per day, so all 75 email offers are delivered. The SMS channel has a limit of 25 actions per day, so only 25 SMS offers are delivered. The remaining 50 SMS offers are not delivered because they exceed the volume constraint.
NEW QUESTION # 63
Which of the following reasons explains why a customer might receive an action that they already accepted?
Answer: A
Explanation:
A customer might receive an action that they already accepted if the volume constraint for that action is not configured to exclude previously accepted offers. This option can be enabled by selecting the Exclude previously accepted actions checkbox in the volume constraint configuration. The action suitability conditions are used to determine whether an action is suitable for a customer based on their propensity, priority, or other criteria, not based on their previous responses. The suppression rules are used to exclude customers from receiving an action based on certain conditions, such as opt-out preferences or recent purchases, not based on their previous responses. The actions are filtered based on eligibility before applying the volume constraints, so this option does not explain why a customer might receive an action that they already accepted. Verified References: Certified Pega Decisioning Consultant | Pega Academy, Volume constraints
NEW QUESTION # 64
U+ Bank, a retail bank, uses the business operations environment to perform its business changes. The bank carries out these changes in the Pega Customer Decision Hub portal by using revision management features or the 1:1 Operations Manager portal.
For each task, select the correct portal in which you perform the build tasks based on best practices.
Answer:
Explanation:
Explanation:
NEW QUESTION # 65
U+ Bank, a retail bank, uses the business operations environment to perform its business changes. The bank completes these changes by using revision management features of Pega Customer Decision Hub and 1:1 Operations Manager.
Customers see credit card offers based on various engagement policies on the U+ Bank website. The bank wants to update the underlying decision strategy of an engagement policy condition.
According to best practices, which statement correctly describes the implementation of the change to fulfill this business requirement?
Answer: D
Explanation:
According to the best practice, a next-best-action designer should modify the decision strategy in Customer Decision Hub, because the decision strategy is part of the next-best-action framework that defines how to select and prioritize propositions for each customer. The 1:1 Operations Manager portal is used to manage the engagement policies and propositions, not the decision strategies. Verified References: Pega Decisioning Consultant | Pega Academy
NEW QUESTION # 66
U+ Bank follows all engagement policy best practices to present credit card offers on their website. The bank has introduced a new credit card offer, the Rewards card. Anna, an existing customer, currently holds a higher value card, Premier Rewards, and does not see the new Rewards card offer.
What condition possibly prevents Anna from seeing the new Rewards card offer?
Answer: B
Explanation:
Suppression rules are used to prevent customers from seeing offers that are not relevant or appropriate for them. For example, if a customer already has a higher value card, they should not see a lower value card offer.
Therefore, suppression rules are the most likely condition that prevents Anna from seeing the new Rewards card offer. Verified References: [Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 67
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