Free PDF Salesforce - MCAE-Con-201 - Salesforce Certified Marketing Cloud Account Engagement Consultant Unparalleled Latest Exam Questions

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If you want to demonstrate your expertise in solving complex Salesforce real-life problems, then you need to pass the Salesforce MCAE-Con-201 certification exam. However, passing this exam is not an easy task. It requires you to master complicated subjects related to Salesforce Certified Marketing Cloud Account Engagement Consultant. To help you prepare for this exam, Actual4Exams offers verified Salesforce MCAE-Con-201 Exam Questions that are ruling the preparation world.

Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Email Marketing- Email Creation and Delivery
  • 1. Deliverability and compliance
    • 2. Email templates and content creation
      Account Engagement Administration- Configuration and Setup
      • 1. Business Unit setup and hierarchy
        • 2. User roles and permissions
          • 3. Connector setup with Salesforce CRM
            Maintenance and Best Practices- System Optimization
            • 1. Integration best practices
              • 2. Data hygiene and governance
                Prospect Management- Lead Lifecycle Management
                • 1. Scoring and grading
                  • 2. Lifecycle stages and assignment rules
                    - Data Model and Segmentation
                    • 1. Prospects, lists, and tags
                      • 2. Dynamic and static lists
                        Reporting and Analytics- Performance Measurement
                        • 1. Campaign reporting
                          • 2. ROI and attribution reporting
                            Marketing Automation- Engagement Programs
                            • 1. Automation rules and triggers
                              • 2. Engagement Studio program design

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q217-Q222):

                                NEW QUESTION # 217
                                Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
                                How should the data be imported?

                                Answer: A


                                NEW QUESTION # 218
                                Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

                                Answer: B,C


                                NEW QUESTION # 219
                                LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

                                Answer: B

                                Explanation:
                                Explanation
                                https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
                                Engagement_einstein_campaign_insights.htm&type=5


                                NEW QUESTION # 220
                                LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
                                What dashboard feature should be used?

                                Answer: D


                                NEW QUESTION # 221
                                Which is true about Marketing Cloud Account Engagement API limits

                                Answer: B


                                NEW QUESTION # 222
                                ......

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