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The Salesforce Advanced-Cross-Channel Exam is focused on testing a candidate's ability to design and execute cross-channel marketing strategies using Salesforce Marketing Cloud. It covers topics such as audience segmentation, journey design, content creation, and data management. Additionally, the exam evaluates the candidate's understanding of the latest trends and best practices in cross-channel marketing.

Salesforce Advanced Cross Channel Accredited Professional exam is a valuable credential for professionals who want to advance their careers in cross-channel marketing. By demonstrating their expertise in this area, participants can enhance their credibility and marketability, and open up new career opportunities in marketing, sales, and customer service.

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Participants who take the Salesforce Advanced Cross Channel Accredited Professional exam will learn how to effectively use Salesforce tools and technologies to create personalized and engaging marketing campaigns across multiple channels. They will also learn how to measure and analyze the performance of their campaigns and use the insights gained to optimize their future campaigns for better results.

Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q85-Q90):

NEW QUESTION # 85
How should an administrator update the "Do Not Track attribute" value after it has initially been set?

A. Respond to the email with the subject line 'Begin Tracking''
B. Log a support case
C. Overwrite a subscriber's DoNotTrack settings with an import
D. Use an API Call

Answer: D

NEW QUESTION # 86
What is the difference between an in-app message and an inbox message?

A. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
B. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
C. An inbox message only works on iOS, but in-app messages work on both iOS and Android
D. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.

Answer: B

NEW QUESTION # 87
What happens when a paused journey is resumed?

A. Wait durations start over for each contact
B. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
C. Wait durations are extended by the length of time the journey was paused
D. All contacts who were in Wait steps immediately proceed to the next activity

Answer: B

NEW QUESTION # 88
how many activities recommended in a journey canvas.(150-200)

A. 0
B. 1
C. 2
D. 3

Answer: C

NEW QUESTION # 89
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A. Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
B. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
C. Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
D. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
E. Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.

Answer: B,C,E

NEW QUESTION # 90
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