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Adobe AD0-E408 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analyzing and Reporting16%- Reporting fundamentals
  • 1. Report configuration settings
    • 2. Sample size calculator usage
      • 3. A/B testing best practices
        - Advanced reporting
        • 1. Multivariate test reporting
          • 2. Experience performance reports
            • 3. Automated Personalization reporting
              Topic 2: Planning and Strategy31%- Audience and testing strategy
              • 1. Assess audience requirements
                • 2. Understand variables impacting activities
                  - Business KPI identification and analysis
                  • 1. Construct test hypotheses
                    • 2. Identify optimization opportunities from KPI/data scenarios
                      • 3. Identify business KPIs
                        • 4. Define primary and secondary success metrics
                          Topic 3: Configuring, Executing, and Managing50%- Audience and activity management
                          • 1. QA and troubleshooting activities
                            • 2. Set goals and activity settings
                              • 3. Create and manage audiences
                                - Experience creation and management
                                • 1. Form-Based Experience Composer
                                  • 2. Visual Experience Composer (VEC)
                                    • 3. Activity workflow in Adobe Target
                                      - Testing and activity types
                                      • 1. A/B testing activities
                                        • 2. Recommendations activities
                                          • 3. Multivariate Testing (MVT)
                                            • 4. Experience Targeting (XT)
                                              • 5. Automated Personalization (AP)
                                                Topic 4: Troubleshooting8%- Measurement and reporting issues
                                                • 1. Metric validation
                                                  • 2. Reporting discrepancies
                                                    - Activity and implementation issues
                                                    • 1. Activity qualification issues
                                                      • 2. Debugging tools (e.g., Experience Cloud Debugger)

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                                                        Adobe Target Business Practitioner Professional Sample Questions (Q121-Q126):

                                                        NEW QUESTION # 121
                                                        When creating an A/B test in Adobe Target, what is the primary purpose of a "control" in the test setup?

                                                        Answer: A


                                                        NEW QUESTION # 122
                                                        What are typical reasons for inaccurate metric calculations in reports? (Select two.)

                                                        Answer: A,D


                                                        NEW QUESTION # 123
                                                        Which metric should be monitored when troubleshooting discrepancies in A/B Test reporting?

                                                        Answer: A


                                                        NEW QUESTION # 124
                                                        What is the maximum number of profile parameters allowed per mbox call?

                                                        Answer: B


                                                        NEW QUESTION # 125
                                                        Which metric is most commonly used as a success metric in Target activities?

                                                        Answer: D


                                                        NEW QUESTION # 126
                                                        ......

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