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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Objectives
Journey Orchestration	- Event-driven marketing flows - Customer journey design and automation
Data Management and Segmentation	- Audience segmentation and targeting - Customer data ingestion and unification
Measurement and Optimization	- Attribution and reporting concepts - Campaign performance tracking
Cross-Channel Marketing Strategy	- Use cases for cross-channel campaigns - Omnichannel customer engagement principles
Personalization and Messaging	- Personalized content delivery across channels - Dynamic content and decisioning

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q81-Q86):

NEW QUESTION # 81
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A. Einstein engagement scoring
B. Einstein content selection
C. Einstein copy insights

Answer: B

NEW QUESTION # 82
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the " Download Mobile App " link.
B. Use Automation Studio ' s (AS) Query Entry Source and AS Send Email Activities
C. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
D. Use Journey Builder ' s (JB) Data Extension Entry Source and JB Email Activities
E. Use Journey Builder Engagement Splits to identify who Clicked the " Download Mobile App' link.

Answer: C,D,E

NEW QUESTION # 83
What is the difference between an in-app message and an inbox message?

A. An inbox message only works on iOS, but in-app messages work on both iOS and Android
B. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
C. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
D. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

Answer: D

NEW QUESTION # 84
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

A. inbox message Is replaced for users who read the first message.
B. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
C. the inbox message is replaced only for users who do not exist:
D. the inbox message is replaced for all user.

Answer: B

NEW QUESTION # 85
Which three statements are true for MC Behavioral Triggers?

A. Behavioral Triggers require a catalog of assets
B. Behavioral Triggers are not editable
C. Behavioral Triggers can be triggered from interactions with both Content and Products
D. Collect tracking code is necessary to use Behavioral Triggers
E. Behavioral Triggers are mandatory for Commerce Cloud integrations.

Answer: A,C,D

NEW QUESTION # 86
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